ABE Case Study Example | Topics and Well Written Essays - 1000 words

ABE - Case Study Example of the people, while the technological environment determines the availability of new methods of carrying out activities and development of new products at SMB. To be successful, SMB has to make measures to adapt to this external environment in its operations. Save Britain Money is a Welsh company with headquarters in Swansea and large offices in Cardiff. SBM employs 950 staff members and a further 500 self-employed staff that work across the United Kingdom. The founder and CEO of SBM is Swansea businessperson, Neville Wilshire SBM has subsidiaries including Nationwide Energy Services, We Claim U Gain, Save Me My Money, Billscutter, HiS Energy, Debts Reduced, and FuelSwitch.com. The main business operations of the company include energy efficiency surveys, renewable energy advice, and installation, mis-sold payment claims, price comparison services, debt management plans, on-line fuel switching and much more. SBM was founded in 2005 in response to grants offered by the Welsh government; this was aimed for households to improve energy efficiency in their homes. This study aims at conducting an in-depth analysis of Save Britain Money using the PEST framework to understand each factors effect on the policies and competitiveness of the compan y in the market, strategies for the company to undertake and provide recommendations for the success of SBM. PEST is a tool for the generation of an understanding on the relation of the firm to the external environment (Warner, 2010). The main reasons for PEST analysis is that it is relevant in decision making as it informs the management on the situation of the firm in relation to the external environment (Slownam, & Jones, 2011). Political– this deals with the relation of the firm to the rules and regulations, tax rates, legislation, and laws in different countries in which the company operates. Globalization has led to the importance of the political environment as an influence on the ability of the firm to meet its goals