Strategy at Comet Essay Example | Topics and Well Written Essays - 3000 words

Strategy at Comet - Essay ExampleThe main strength of Comet is that it had developed the shopping understand of its customers, both in its online presence and retail store presence by use of modern calculator technology (Comet). However, its main weakness is that it does not fully consider its customers, with whom it seems detached. Most of its strategies were not customer-centered, besides interchange their products expensively. This paper therefore addresses the SWOT analysis of this telephoner, in order to determine what could have led the company to collapse, and what prat be done to revive the situation.Comet Group Limited Company is owned by OpCapita, save is currently in administration by Deloitte. This specialized electrical retailer has its headquarters in Hertfordshire, join Kingdom, which is its primary location. It has a total of 8 000 employees and 240 electrical stores in the UK. Being part of OpCapita LLP, Comet does not put under its financials. Comet claims t o have prioritized its customers needs such as price, choice, and services (Comet).Comet Company is highly diversified as it distributes a wide range of electrical products to its market. These include home appliances as well as electrical persona equipment, among others. Home appliances sold include fridges, laundry, dishwashers, freezers, cooking products, and small kitchen appliances. In addition, it also distributes electronics such as televisions, digital versatile discs, computers, cameras, satellite navigation, camcorders, games and consoles, iPod, MP3, HiFi systems, blu ray, and a wide range of phones. Other special services offered by Comet atomic number 18 next day delivery, and home delivery services. Its representatives also perform full installation of products for customers, take back, and recycle facilities for large products, as well as after sale services (Moth 2011). Comet boasts of both the direct and online presence. Customers can shop directly at their stores or shop online through the