ITM Assignment Environmental Analysis Essay Example

ITM Assignment Environmental Analysis Paper The population of Singapore is 5,399,200, and keep Unceasing The transparency International is important for a country, because it can sends powerful information to reflect a countrys government. According to the corruption perceptions index, the daily reality for people be showing clearly, it provide the score of the county, and the relationship between the government and citizens. The business will be easier in a country that people happy with their government. In Singapore, the government corruption index is low, therefore, the social society is more stability, its a good signal for TWIG many chose Singapore. Singapore is one of the highest income countries in the world, Is important for TWIG company, because TV as the most expensive tea, be known as the luxury brand which is offering in the five star hotels. The world Luxury/ is defined as something can bring pleasure and happiness, not considered about a necessity. (Dictionary, 2010). High income level stands for the people already take care about their daily life. According to Masons Hierarchy of needs, at the time people get more money, the needs for them life also change. Singapore as a high income level country, the customers not only have the ability to pay the luxury, but also need luxury to rich their life. The company can be more successful if they can adapt products and services to prevalent coloratura conditions. (Kaplan ITEM study guide, p. 75) Singapore as a country which has 75% of Chinese, the cultural influenced by Chinese deeply. China is the country known as the town of tea, the tea-culture is already in their daily life. We will write a custom essay sample on ITM Assignment Environmental Analysis specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on ITM Assignment Environmental Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on ITM Assignment Environmental Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer TWIG company as a company selling the tea as the key product, needs the customer prefer drink tea in their daily life. Further more, Singapore as a country have the fast life styles, people armorial finish their work efficiently, and having a cup of tea in the afternoon is becoming a habit for the white collars. Therefore, Singapore is undoubtedly the best choice for TWIG to invest. Technology is also important for an organization to consider about the country. In Singapore, the Internet usage is high, which means TING should develop their advertising by using Internet, and selling their tea through on-line store. As the development of the technology and society, the people are used to pay their bill by credit card on- line or use the card machine. So the next strategic step for TWIG tea company would be offer credit promotion. Immigration laws are liberal for talent foreigners is an important factor to a developing company. In Singapore, it is not difficult to get work licenses . Therefore, a company no need to worry about the lack of workers. The currency in Singapore is higher than its neighbor countries, the foreigners work in Singapore can earn the higher salaries than they work in their own country. It will help an organization looking for the overseas staffs easily. TWIG as an international company, needs lots of foreigners work for them, because Singapore is an attractive entry, TWIG have more chance to choose their staffs from all over the world. In echo-environment factor, Singapore beautiful landscape was been mentioned in the table above. The natural landscape is important because it is the reason to attract tourism. FIJI offering over 1 ,OHO single estate fine harvest teas, can easily satisfy travelers from around the world. After the tourism come back to their own country, they become the free advertisement for TWIG tea, the popularity can be improved at the same time. Porters 5 forces can be defined as the model to identify and analyze 5 nominative forces that shape every industry, and it will help determine an industrys weaknesses and strengths. (Dictionary, 2010) porters 5 forces including threat of new entrants, threat of substitute products, bargaining power of suppliers, bargaining power of buyers, and competitive rivalry. Porters 5 forces analysis is the way to collect the information, but not the test of industry. In this report, Porters 5 forces is going to analyze the tea industry in Singapore, and find out the tea industrys weakness and strengths. Here is another table showing the Porters 5 forces analysis, below the table, here are several details to explain the figure, and followed by the overall opinion about whether the tea industry is attractive in Singapore, and where is the weakness part of tea industry in Singapore. Porters 5 forces analysis of tea industry The threat of new entrants is low; tea industry is attractive in this factor. There is no organization like competition, threat of new entrants is low means the competition is low. Threat of new entrants is low because of 3 reasons; first of all, the cost of entry is high. Although Singapore government supports private business, but the license will costs a lot and the process is implicated; secondly, avgas as the local brand, almost make up the whole tea market in Singapore, is difficult for other company to join. Thirdly, the government regulation is strict. The ledge in Singapore have a high standard for food and drink, its not easy to looking for the tea source, but INNING has a long history in Singapore, not only experience, and also have lots of place to get the tea leaves. The threat of substitutes products is high, tea industry is not attractive in this factor. Because there are lots of options for people to choose a drink. Such as water, soft drinks, wines, beers, and juices. Compared tit other substitutes products, tea is the only one need time to prepare, its not convenient enough. Other drinks can served by bottle, keep in the fridge. Tea needs tea pot and tea cups to prepare, after tea become cold, the taste will not be as good as before. But TWIG company come up with a good idea to solve this problem. The team creative the cold tea, which prepared in a special way, not only keep the teas special smell, and also suitable in tropical weather. (TWIG tea history, 201 3) The only deficiency is cold tea still need time to prepare. The bargaining power of suppliers is low, tea industry is attractive n this factor. Singapore is near by China, and there is lots of tea garden in China, TWIG can enjoy the cheap tea source and also the cheap workforce. China also famous for the tea, they have special The bargaining power Of buyers is low, tea industry is attractive in this factor. TING is the only one that selling tea as the luxury brand, Singapore is the county have a high income level. Lots of people need a place to consume, Duvets offering their tea in five star hotels, offering a comfortable environment at the same time. The number of the buyers is big, and the number of competitors is small. The competitive rivalry is weak, tea industry is attractive in this factor. There are 2 reasons, firstly, the competitors are weak. TWIG tea company is the local brand in Singapore, the TWIG brand build for celebrating the islands great history as a trading post for teas. (TWIG tea history, 2013) TWIG have a strong history on Singapore, in other words, TWIG tea brand is growing with Singapore. Secondly, tea industry growth is slow. Overall, the tea industry is attractive in Singapore, only need to improve the way to prepare the tea, make tea become a convenient drink. There are 4 strategic recommendations will be described in order to solve the problems that be mentioned from PELT LEE and Porters 5 forces analysis. The first two strategic recommendations focus on adapt the Singapore developed technology, first of all, for on-line shopping, as the development of technology, NIGH tea company should start building the official on-line shops, the on-line shops not only selling the tea for the costumers, but also introduce the history of TWIG tea company to the overseas customer. The purpose to build the on-line store is to offer more convenient services. The second step should focus on the credit card users, according to the research, Singapore credit card usage is high, each person have at least 1 credit card in their daily life, they also used to use credit card to pay the bill. Therefore, a relevant promotion is necessary for now. TWIG tea company can offer special price for the credit card users, or do some charity social actions when the customers use credit card pay the bill. The third recommendation is develop process of tea making, including the tea growing and tea preparing. Make sure the customers can enjoy the TWIG tea in a convenient way.

Free Essays on Carpe Diem

Carpe Diem Speech â€Å"Yesterday is our past – tomorrow is our future – but today is a gift†¦ that’s why it’s called the present.† It’s a gift! Right now, right this second, just look around – you have been given the gift of life today. But have you ever thought about the fact that you may not be so blessed tomorrow? Our future in this world is not guaranteed, therefore make the most out of today. There was a theme widely used in the 16th and 17th century that urged people to do just that: carpe diem. I would like to share with you this evening some facts on carpe diem, including its meaning, history, and some examples of applying the phrase. Carpe diem is from the Latin phrase â€Å"seize the day.† It is a descriptive term for literature that urges readers to live for the moment. Encyclopedia.com gave us this definition, but it has a much deeper meaning. It means that one should take advantage of opportunities with wisdom and care. It means that when you get the chance to do something crazy – do it! Ok – so think of the one thing you want in life. Now, make that into one word, just one word. At the same time lets all scream that one word that you dream of.. 1, 2, 3 ..! It’s understanding what we can do – the very best we can do. It’s being ruthless, being resourceful, and being happy. There are many ways we can personally define the phrase carpe diem, but where exactly did it come from? Love poetry from the 16th and 17th century started the phrase carpe diem. One professor from the University of Arkansas’s reviews carpe diem’s history on the school’s website. The phrase itself turns out to be from a poem by Horace, a great lyric poet who had studied in Rome and Athens. However, it is best exemplified by a familiar stanza from Robert Herrick’s â€Å"To the Virgins, to Make Much of Time†: Gather ye rosebuds while ye may, Old time is still a-flying; And this same flower that smiles today, ... Free Essays on Carpe Diem Free Essays on Carpe Diem Carpe Diem Speech â€Å"Yesterday is our past – tomorrow is our future – but today is a gift†¦ that’s why it’s called the present.† It’s a gift! Right now, right this second, just look around – you have been given the gift of life today. But have you ever thought about the fact that you may not be so blessed tomorrow? Our future in this world is not guaranteed, therefore make the most out of today. There was a theme widely used in the 16th and 17th century that urged people to do just that: carpe diem. I would like to share with you this evening some facts on carpe diem, including its meaning, history, and some examples of applying the phrase. Carpe diem is from the Latin phrase â€Å"seize the day.† It is a descriptive term for literature that urges readers to live for the moment. Encyclopedia.com gave us this definition, but it has a much deeper meaning. It means that one should take advantage of opportunities with wisdom and care. It means that when you get the chance to do something crazy – do it! Ok – so think of the one thing you want in life. Now, make that into one word, just one word. At the same time lets all scream that one word that you dream of.. 1, 2, 3 ..! It’s understanding what we can do – the very best we can do. It’s being ruthless, being resourceful, and being happy. There are many ways we can personally define the phrase carpe diem, but where exactly did it come from? Love poetry from the 16th and 17th century started the phrase carpe diem. One professor from the University of Arkansas’s reviews carpe diem’s history on the school’s website. The phrase itself turns out to be from a poem by Horace, a great lyric poet who had studied in Rome and Athens. However, it is best exemplified by a familiar stanza from Robert Herrick’s â€Å"To the Virgins, to Make Much of Time†: Gather ye rosebuds while ye may, Old time is still a-flying; And this same flower that smiles today, ...

Arizona Law Essay Example | Topics and Well Written Essays - 1250 words

Arizona Law - Essay Example I shall use general information about the law and its open discussions as culled from various magazines, newspapers, and journals online in order to help persuade the reader to rethink their position should they be in full support of the law. After all, every law is subject to political discussion. Those who support the controversial law do so on the basis that the senators and other politicians in Washington are incapable of passing effective anti-immigration laws. That is why the state of Arizona has chosen to enforce its own version of an anti-immigration law. After all, who better to know the effects of illegal immigration into their state than the state politicians? They are familiar with the immigration problem of their state and therefore, should be the most authoritative when it comes to finding methods of keeping these illegal immigrants out of the country. Let us not forget the most important aspect of anti-immigration law enforcement, it must be based upon a law that was p assed by consensus on a national level over at the Capitol. The enforcement of the nitty gritty points of the law is the responsibility of those deputized by the national senate. The budget for anti-immigration law enforcement is also worked into the country's budget every year. But under the Arizona anti-immigration law, the budget for enforcing the law as stated in SB 1070 should come from the federal government. Under no circumstances should the enactment of such laws be done under the supervision and authority of the state under a localized anti-immigration law. (Navarette Jr., Ruben â€Å"The Truth About Arizona's Anti-immigration Law†) If Arizona is allowed to breakaway from the law as defined by Washington, then all the other states must be given the same freedom to enforce their anti-immigration laws. There is also the local and national economic and agricultural aspect to consider at the moment while the law is in effect. Although it is true that Washington has a har d time coming up with a cohesive anti-immigration plan that both sides of the political spectrum can get aboard on, they have to first consider the local economy and workforce of the state before passing such laws. These state legislators seem to have forgotten that the reason that illegal immigrants proliferate in the state is because there are jobs to be had. Jobs that our fellow Americans frown upon or refuse to do under the scorching heat of the sun. (Kain, Erick â€Å"Why Arizona's Controversial Immigration Law is Bad for Business†) Without these illegal immigrants to do the job without complain, is there anyone else who would willingly come forward to do those menial jobs? Let's face it, only the migrant workers who work illegally in the country would be willing to do those jobs in exchange for far less than they should actually be paid One of the key points that is being addressed as an explosive issue when it comes to the enforcement of this bill is that certain secto rs of society believe that the law will encourage racial profiling. The belief stems from the fact that the law is far too broad and open to interpretation that those enforcing it will not have any qualms about asking for citizenship identification papers because he is exposed to various races every â€Å"single day of his working life. It is believed that SB 1070, in its original content may : ...unlawfully

Technological Convergence Essay Example | Topics and Well Written Essays - 500 words

Technological Convergence - Essay Example The essay "Technological Convergence" covers the overview of the design and technological features of the iPhone 4S cellphone. The iPhone 4 S cellphone has some of the most advanced features that can be found on a hand held communication device. The primary reason why I bought this phone is its simplicity despite having many features. iPhone 4S has a large screen with retina display technology makes it possible to view a lot of information on a single display without compromising the quality. The accelerator technology keeps everything on the screen in an upright position even when the phone changes orientation. The touch screen technology makes it possible to have a large screen with the inbuilt touch keypad. The best technology is I Cloud application. iCloud technology enables the user to communicate with other devices such as computers, iPads, PDAs remotely without connecting to them via cable connections. For instance, I usually send or retrieve music and video files from my computer without using the USB cable. I use my iPhone 4 S to play video games that can project to HDTV by use of AirPlay technology. With the 3G internet technology, I can move files and videos through the internet at a speed of 10 Mbps. The most intelligent feature is the Siri technology that makes it possible to communicate verbally with the phone. I talk and command the iPhone just as I would to a human being. With its two core processors in the A5 microchip, it is the fastest phone that I have ever used especially for gaming.

The Transformation of Lucius Essay Example for Free

The Transformation of Lucius Essay The book†The Transformations of Lucius†, also known as Golden Ass, or Metamorphoses, is a story with magic, adventure and lesson. This was translated from the original Latin text into English by Robert Graves. The book by Lucius Apuleius, adapted a Greek story. The story is a journey spiced with mix of erotic, comedy, and romantic encounters. However, the story can be observed as a religious fable. It is one of the early European literature pieces with Eastern influence and a very modern feel. Written almost 2000 years ago, the book retains its energy and excitement that entertains the readers and the message or lesson that it employs. The Lucius’ transformation of man turning into ass provides a situation that enables the character to experience hardships and make dramatic scenes for the story. This determines the struggle to play upon. This instance of transformation of a man into an ass implies a magical experience which can be seen throughout the story. Some instances are the mysteries of Isis and having himself performed miracles necessitating the mastery of magic and sorcery. However, the story emphasizes the reality through twists of events like tragic and drama. The novel portrays about the man and the struggle of life in a world of limited resources. Magic as described in the story does not eliminate the reality or incapacity to o certain things. The author limits the use of magic, in order to focus on a more human experience such as struggle. One struggle that Lucius had arises from his own inner desires for pleasure. The journey to escape from the bonds of desire is a challenge endured by Lucius. In the story, sensual aspects of life through descriptions of erotic scenes illustrate pleasurable and the painful way of living life. The author put the character into a situation where he can show that maturation and the right wisdom needed to survive ones desires. Another conflict that arises is from outside the character. This occurs between individuals or even a larger group of persons. It gives description of the society during that time, illustrating the heroes, senators and other magnates of Roman power, also simple shepherds and farmers, cooks and scullions, artesans, slaves and beggars, and thieves of the underworld. When Lucius, as an ass, is forced to work in a flour-mill, the author describes the hideous conditions of the slaves working there. The author implied unacceptable conditions in the Empire and is a demand for reform. The construction of the story has alternation between comic and tragic experiences and between romantic and dramatic instances. One comic encounter is when Lucius and his host Milo which is offset by the tragic of Socratess death. The character’s romantic sexual encounters with the maidservant contrast with the horrifying story of Thelyphrons disfigurement. There are also tragic and dramatic experiences like Luciuss own capture by the dacoits and his miserable experiences at the farms. Luciuss transformation from man to ass is comic-tragic. The Lucius and Fotis episodes could also be termed comic-romantic and his funny adventures with the priests. All throughout, the story alternates between naughty and humorous happenings and dramatic or tragic events. These elements are meant to provide excitement to the readers through unpredictable events. The novel, â€Å"The Transformations of Lucius†, is a portrayal of man’s struggle and eventually finding a true interpretation of his experience. It is important in every struggle to discover the meaning behind the things that one experience. That makes one person worthy of the success he earned. REFERENCE The Transformations of Lucius, otherwise known as The Golden Ass. translation, notes by Robert Graves. New York: Farrar, Straus Giroux, 2000 (1950).

Fahrenheit 451 by Ray Bradbury :: Ray Bradburys Fahrenheit 451

Montag, Beatty and the rest of the firemen expected it to be just another burning. They did not expect an unidentified woman to commit suicide along with burning her books. As the firemen attempted to save the woman, she told them to â€Å"go on.† Within a moment, â€Å"The woman on the porch reached out with contempt to them all and struck the kitchen match against the railing.† On the way back to the firehouse, the men didn’t speak or look at each other. While Beatty began showing the knowledge he has gained from books, which along with the death, firemen begin to show that they are thinking and showing emotions. While listening to Beatty, Blackstone passes the turn to the firehouse, while Montag is amazed at his intelligence. After meeting the exiles, the war has begun, and a bomb was dropped in the city, killing everyone. Before they begin they’re adventure back towards the city, Granger decides to start a fire and cook some beacon. While eating, Granger mentions the Phoenix, and explains how society is related to the Phoenix; â€Å"He must have been the first cousin to man. But every time he burnt himself up he sprung out of the ashes, he got himself born all over again. And it looks like we’re doing the same thing over and over.† After arriving to Montag’s home, Beatty instructs Montag to burn his own books as his punishment. Instead, Montag burns the television sets and the bed, in spite of Millie’s pleasures. When Beatty discovers the hidden book in Montag’s jacket and the earpiece, he tells Montag he and Faber will be arrested. In fear, Montag turns the flame thrower on Beatty, making him a â€Å"shrieking blaze, a jumping, sprawling gibbering manikin no longer human or known.† After burning the mechanical dog, Montag reassures himself that Beatty wanted to die. Montage burns his first house, showing his pleasure and joy in his job. â€Å"It was a pleasure to burn. It was a special pleasure to see things eaten and blacken and change.† By the end of the novel, Montag watches the sun as he floats down the river. Montag decides that he must never burn again; â€Å"The sun burnt everyday. It burnt time. The world rushed in a circle and turned on its axis and time was busy burning the years and the people away, without any help from him.

Othello’s position as an outsider fuelled by his insecurities Essay

In what ways does Othello’s position as an outsider fuelled by his insecurities bring about his downfall? Shakespeare was on of the greatest writer of all time he wrote many plays and among them there are his timeless tragedies. Some of the most popular are ‘Romeo and Juliet’, a typical love tragedy, ‘Macbeth’ and the famous ‘Othello’. Tragedy is one of the oldest genres in literature. It started off in Greek times and one of the earliest writers was Aristotle. Shakespeare was influenced by Greek and Roman thought and ideas, which he used in his own revenge tragedies. Shakespearean tragedies are all set around the hero. The hero normally has a fatal flaw that causes the downfall of the hero. These ideas are clearly shown in the revenge tragedy ‘Othello’. In the play, Othello is a typical revenge hero. Othello is a cultural and racial outsider he is a moor, which is a natural of Northern Africa. This featured separates him from the other characters. He is a well-respected man who is a loyal officer and has repeatedly proved himself in a battle, but people still do not accept him as one of them. This fuels Othello’s insecurities and the way people treat and talk to him build on the many insecurities he already has. Throughout the play there are many references to Othello’s race and social background. In scene one the audience are introduced to Othello through Iago and Brabantio conversing about him. The audience are informed that he is marrying the King’s daughter (Desdemona) behind the King’s back. This is highlighted by a quote from Act one Scene one â€Å"A black ram is tupping your white +ewe†. The audience’s first impressions of Othello are that he is sly and untrustworthy. The imagery used by Iago â€Å"black ram† and â€Å"white yew† signifies the differences between Desdemona and Othello, Othello is black and Desdemona is white. Not simply this but other ideas are connoted by these images to the audience. Black symbolising hate and evil while white symbolising purity, good and angelic. This opposite effect between them gives a negative effect on the audience about Othello. Witchcraft is spoken of â€Å"He thought t’was witchcraft† by Iago and Rodrigo as there is no other reason for a pure and angelic character to love such a hideous beast. The ideas of witchcraft being mentioned shows that people are thinking that Othello has put a spell on Desdemona for her to love him. Othello isn’t seen as attractive or conventionally good looking. His colour makes him unappealing and frightening implied by the imagery used by people in the play when speaking about Othello. When referring to Othello. â€Å"The Moor† and â€Å"Thick lips† are used as references to Othello’s colour in many scenes. The imagery of animals or beasts is used a lot, â€Å"Black ram† and â€Å"barbary horse†. This is bringing Othello to an animalistic level with the imagery of wild un tamed animals or beasts. This is used to insult Othello’s colour and his racial background. By saying he is of a low level and uncivilised. Although a lot of insults are directed towards Othello these insults are never spoken to his face. This is because Othello is a valuable and skilled soldier he has done a lot for the country and people respect him for that. â€Å"I have done the state some service and they know’t.† When speaking to Othello, Iago and Rodrigo call him â€Å"my lord† This shows respect and Othello seems to be accepted into their Venetian society because of his fighting ability, although the dramatic irony is clearly shown when Iago says, â€Å"I do hate him as I do hells pains† but when speaking to Othello in Act 4 Scene 4 he says. † You know I love you my lord.† This would be one thing that would change the audience’s views about Othello and make them more aware of Iago as this starts to show his true colours. Iago mentions the word hell signifying the devil and pure evil, this again relates to the views and opinions people have on Othello’s racial background. His black skin reinforces the images and thoughts also. Discrimination is a key theme during this play a lot of which is aimed at Othello. Although Othello has been accepted into their society he still feels conscious about his racial background as he states , â€Å"haply, for I am black†. Othello knows that he’s an outsider to them and understands why, his unknown qualities may be threat to some but on the other hand others are intrigued which Is shown when he says, â€Å"her father loved me/oft invited me/still questioned me about the story of my life.† People do not like to accept the unknown but like to question it or like Iago feel the need to push it away. The unknown is ventured into by Desdemona she crosses the line between her society and the unknown by marrying Othello. This shocks and seems outrageous but it helps Othello be accepted more into their society. Desdemona was once too scared by Othello’s race this is highlighted by the quote† And when she seemed to shake and fear your looks.† But she looked beyond this † I saw Othello’s visage in his mind†. This shows that if one can see the inner beauty then why can’t every one else? Perception is a key theme during the play. The audience see that Othello is beautiful not on the outside but on the inside. Iago although he appears beautiful the audience see a different view they see more than skin deep. Desdemona accepts Othello for who he is, therefore Othello feels safe and secure with her. He loves and adores Desdemona and would do anything for her. This is clearly shown in Act4 Scene4 â€Å"And I when I love thee not, chaos is come again.† This is implying that without Desdemona’s love it would be the end of the world, the end of Othello. When Iago starts to question Desdemona’s love for Othello, Othello now feels he cannot trust Desdemona. This affects him because she makes him feel accepted because she loves him for who he is and now he feels unaccepted into their society. Iago knows this so he plays on these insecurities to get what he wants. I think this quote is a good description telling the audience he is comparing Othello to an Ass, and Iago is leading him with his lies. â€Å"And will as tenderly be led by th’nose as asses are.† This creates an image of an animal being led away so easily by something so simple, but by something it loves and craves. Iago does not tell Othello anything about Desdemona and Cassio he just cleverly puts thoughts into Othello’s head, it is shown well n this quote, â€Å"Ha I like not that†¦Nothing my lord.† Iago immediately catches Othello’s attention and he is eager to find out more. Iago plants the seed of doubt and nurtures it over act 3. Iago carries on and starts to mention Cassio although he doesn’t say anything about Desdemona and Cassio being together he implies it, shown in this quote â€Å"I cannot think he would sneak away so guilty like, seeing you coming.† These quick sentences get Othello’s mind racing, with doubt and jealousy. The words that make Othello eager are â€Å"sneak† and â€Å"guilty† this really sets the scene for a private affair. Othello panics and he answers Iago quick trying to find out more. â€Å"What dost though think?† As the scene progresses Othello becomes suspicious and starts to get annoyed with Iago, as it seems Iago knows something and is not telling Othello, Othello says â€Å"Show me thy thought†. Othello, feeling an outsider already is now separated from the group even more as there are secrets revolving around that he knows nothing of. Iago realises that Othello may not believe him, to get Othello to trust him and start to believe him he says â€Å"You know I love you my lord.† This dramatic Irony starts to show the audience that the real villain is Iago in the play and their sympathy goes out to Othello as all he is, is another â€Å"cog† in Iago’s conniving and twisted plan. Toward the end of the scene Iago starts to really play on the insecurities of Othello. â€Å"She did deceive her father marrying you†. This implies that if she can deceive her own blood then what chance does Othello have? This idea was brought up at the start of the play when Othello was speaking to Desdemona’s father, and he warns Othello of her background telling him that she has deceived him many times before. So Othello starts to really believe it now. â€Å"Why did I marry?† To make sure Othello really understands Iago, Iago starts to imply that Othello being an outsider means he does not know a lot about their society. Iago comes from this society so anything said, Othello will believe because he doesn’t know any different. â€Å"In Venice they do not let god see their pranks, they dare not show their husbands; their best conscious.† Here Iago is implying that Venetian women are not what they seem. Iago knows this from past experience and implies Othello has been pulled in by their deceptive ways. Othello is starting to doubt his position in the society as he realises he does not know enough. This plays on his insecurities and he feels more of an outsider than he’s ever felt. This is shown by his epileptic fits on stage as he works himself up so much his body shuts itself down. His epileptic fits contribute to his outsider qualities as this is a fault within him, which separates him from the society. People don’t understand him and therefore can’t accept him totally into their society. This gives Iago a chance to work situations to his advantage like the Cassio and Bianca scene. Othello becomes more and more insecure and vulnerable he ‘need’s’ to rely on Iago’s advises more. Iago gets him to depend on him and a power change occurs. The audience are aware of the change by Act 4 scene 4 when it is clearly shown. From then on Othello becomes more and more insecure, and Iago ‘feeds’ on his weakness. â€Å"Rude am I in speech / And little blessed with the soft phrase of peace.† (A statement form Othello.) This is showing us that Othello is presenting himself as an outsider and constantly brings up his differences from other Venetians. This insecurity is brought on by the thoughts of other people. If everyone else thinks it, then Othello starts to think it too because he is so unsure about himself. Another quote that shows this is when Othello says, â€Å"Haply for I am black/and have not those soft parts of conversation.† Othello knows he is discriminated against his colour and he admits it â€Å"Haply for I am black†, his colour is linked to the ideas of a beast he refers to this by saying, â€Å"have not those soft parts.† The â€Å"soft† in this sentence is the total opposite of what is thought about Othello. He now discriminated himself and compares him self to other people and this is when he thinks his whole world is crumbling around him especially because his one true love has supposedly betrayed him. If Othello chooses not to believe in himself and lets himself be an outsider from the rest, then what chance does he have expecting others to accept him? Othello’s position as an outsider is in a lot of way fuelled by his insecurities. This is a serious weakness that comes across on Othello and the paranoia he has upon himself does not help. Desdemona gave him the confidence to not care, but Iago’s twisted and conniving ways led Othello to believe his one true love was not there beside him any more helping him through the tough times. Desdemona fuelled the little confidence Othello had and it was this reason that Iago used to break Othello. In the last scene Othello speaks â€Å"Like a base Indian, threw a pearl away.† Here in this metaphor Othello has realised Desdemona was his pearl the one thing left that made him she was his world and his world had now gone.