Pacific Northwest History Essay

This paper will present, and ultimately prove that the Pacific Northwest of the United States has undergone economic, racial, environmental, and political changes due to events such as World War II, the emigration of people from the Midwestern U. S. , etc. The Pacific Northwest of the United States has for generations been a land that provided the substances that the rest of the country needed in order to survive and thrive. From the times of the earliest explorers to the region, throughout the 1800s, the economy of this region relied on the production of raw materials and natural products, such as lumber, produce, fresh fish, and the like, leading experts on the area to refer to the Northwest as â€Å"the hinterland† of the U. S. (Schwantes). This economic model changed drastically with the outbreak of World War II, which led to the Northwest becoming a center of aircraft production, shipbuilding, and other industries related to the war effort, but different from the traditional products that came from the region. Forces at work in the Region to Cause or Fuel a Changing Economy Having the luxury of viewing the history of the Pacific Northwest in retrospect over the past century or so, speaking in general terms, there were several major forces at work which ultimately caused, or fueled a changing economy. While these forces are explained in greater detail in subsequent sections of this paper, they warrant identification and a brief explanation at this point to set the stage for the research that follows. In no particular order, the forces that facilitated the changing economy of the Pacific Northwest are as follows: ENVIRONMENTAL- The eventual industrial development of the Northwest changed the environment, depleting many natural resources, such as the timber, precious metals, and fish that helped the people of the Northwest to provide for them and export these natural products worldwide. However, once these resources were exhausted, the region was forced to turn to manufacturing of durable goods to sustain themselves, such as the many products the region turned out in support of the campaigns of World War II. ETHNIC- Events that transpired during the World War II area changed the racial composition of the Pacific Northwest, with its effects being felt even today. To be more specific, when the United States was forced into World War II as a result of the Japanese attack on Pearl Harbor, the fighting was focused mostly on the Pacific Ocean area, which made the Northwest highly important logistically for the American troops, and launched a massive war industry, including aircrafts, ships, and soldier supplies. What this industrialization did for the region was to draw people from the rural areas to live in cities, making the region more urban than rural, and likewise attracting minorities from other parts of the nation, changing the ethnic composition of the region as a whole. Additionally, the movement of Americans from the â€Å"dustbowl† of the Midwest to the lush and fertile lands of the Northwest brought new cultures, traditions and hard working people to the region. POLITICAL- Because of the move of many people from a rural to an urban environment, and the increased presence of minorities and the Americans who came from the Midwest, the attitudes and value systems of the region changed, as reflected in voting patterns and political attitudes which now focused on urban issues such as poverty, crime, and social programs, whereas the previous rural way of life focused more on environmental concerns and the like. ECONOMIC- The proliferation of industry in the Pacific Northwest, beginning in the era of World War II, changed the economy from a natural/agricultural one to a largely industrial one. These changes were not all generated from within; rather, they often took place as a result of forces beyond the Northwest. Those forces are identified and discussed in the next portion of the research.

Bathroom Fittings and Fixtures Industry in India Essay

Bathroom Fittings and Fixtures Industry Industry overview: The bathroom fittings industry which was not given much importance till a few years back in India has suddenly picked up. This has mainly happened due to the rising income of the people, rapid urbanization, and growth in the class conscious middle class. The Bathroom fittings industry in India is among the most booming industries in the country. Every year companies are coming up with new products or refurbishing old products with new designs and features. Due to the rapid growth of the country’s population the need for houses is continuously increasing. Both the Government and private sector real estate companies are investing huge amounts of money in this sector. The rise in the demand for good housing facilities is giving rise to the demand of quality bathroom accessories market in India. Countries like India and China are ranked among the major bathroom fittings market currently mostly because of their sizable populations. Industry Structure: India is home to numerous top bathroom fittings brands. The Industry is both organized and unorganized. The Bathroom fitting industry in India consists of a number of small, medium and large manufacturers. The small companies are mostly the local players that cater to a small section of the society. Whereas the popular bathroom fitting companies are mostly the top foreign and domestic players that have managed to establish a reputation in the Bathroom accessories market. Key Drivers of the Industry Industry works on the principle of demand and supply. Every industry is drive by the market forces and the market forces are affected by various forces. Key driver’s infact generated demand for the industry. Bathroom fitting industry is no exception to this rule. This industry is too like other industries are driven by various market forces which are as follows: Rising Income of the people and hence their purchasing power parity (PPP) The rapid urbanization due to which the demand for bathroom fittings is growing More and more investment in the construction sector both by domestic players and the foreign MNCs. Growing awareness among the people regarding bathroom architecture and fittings. Advertisement especially in developing nations is key factor in creating product awareness and hence the demand. Market Overview: Indian Sanitary Ware Industry bullish India, today, is all set to become the biggest manufacturing hub for international sanitary wares brand. The bathroom fittings market in the country is growing at a rate of 13. 3% per annum; India’s current sanitary ware market size is almost 500 crores and is growing at an annual growth rate of 3-4 percent in the industry. Going forward, India will have a huge market for sanitary ware products and of course the export market will also grow simultaneously. Further, government’s support to improve sanitation and hygiene and increasing urbanization has given a big push to the Indian sanitary ware industry. The companies are applying accurate standards and using top machinery and stringent quality measures with latest designs to manufacture finest quality machines India, today, is all set to become the biggest manufacturing hub for international sanitary wares brand. For the starters, Indian sanitary wares are comparatively cheaper as opposed to our western counterparts, courtesy availability of ample raw materials and low cost labor in comparison to other countries. This in fact has given Indian sanitary ware products an edge over the competitors from the nearby countries and naturally the exports of sanitary wares from India is scaling up. Certainly, Industry’s growth is directly related to the development in real estate. Today, housing’s demands are on rise. And interestingly people have started taking interest in top sanitary wares. The increased demand for sanitary ware is not just emanating from the new projects but there is a huge market for replacement products also. The remarkable growth by the industry has inspired industry majors to enhance their manufacturing system and even apply latest technology to give customers value for their money. Moreover, Indian companies are taking a step further to enlighten people about the advantages of premium sanitary wares. With 15 to 17 percent growth per year, Indian manufacturers have strengthened their dealer network all across the country. Demand for Made-in-India Sanitary Wares in the International Markets Market Share: Key Players: 1. Hindware: In 1960 Mr. Rajendra K. Somany established Hindustan Twyfords, in collaboration with Twyfords Ltd. of UK. With a bent towards innovation coupled with the intention to introduce vitreous china ceramics in India, he identified the sanitaryware market as the segment of interest.

Information Technology Management Emphasis Essay

The Master of Business Administration—Information Technology Management is specifically designed for experienced business professionals and managers seeking upward career mobility in the information technology arena. The program prepares you for a mid-level to upper-level information technology management position in business, industry, and non-profit organizations. MBAITM Understanding the Competency-Based Approach Practically speaking, what does it mean when we say that WGU programs are competencybased? Unlike traditional universities, WGU does not award degrees based on credit hours or on a certain set of required courses. Instead, students earn their degrees by demonstrating their skills, knowledge, and understanding of important concepts through a series of carefully designed assessments. Progress through your degree program is governed, not by classes, but by satisfactory completion of the required assessments that demonstrate your mastery of the competencies. Of course, you will need to engage in learning experiences as you brush up on competencies or develop knowledge and skills in areas in which you may be weak. For this learning and development, WGU has a rich array of learning resources in which you may engage under the direction of your mentor. You will work closely with your mentor to schedule your program for completing the assessments. (We discuss assessments in much more detail later in this guide.) You will work closely with additional faculty members as you proceed through courses of study that are designed to lead you through the content you must master in order to pass individual assessments. The benefit of this competency-based system is that it makes it possible for people who are knowledgeable about a particular subject to make accelerated progress toward completing a WGU degree even if they lack college experience. You may have gained your skills and knowledge of a subject on  the job, accumulated wisdom through years of life experience, or, indeed, took a course on a particular subject. WGU awards a degree to you based on the skills and knowledge that you possess and can demonstrate, not the number of credits you have on your transcript. Accreditation Western Governors University is the only university in the history of American higher education to have earned accreditation from four regional accrediting commissions. WGU’s accreditation was awarded by (1) the Northwest Commission on Colleges and Universities, (2) the Higher Learning Commission of the North Central Association of Colleges and Schools, (3) the Accrediting Commission for Community and Junior Colleges of the Western Association of Schools and Colleges, and (4) the Accrediting Commission for Senior Colleges and Universities of the Western Association of Schools and Colleges. The university’s accreditation status is now managed by the Northwest Commission on Colleges and Universities (NWCCU). The university is also accredited by the Distance Education and Training Council (DETC), and the WGU Teachers College is accredited by the National Council for Accreditation of Teacher Education (NCATE). The nursing programs are accredited by the Commission on Collegiate Nursing Education (CCNE). The Health Informatics program is accredited by the Commission on Accreditation for Health Informatics and Information Management Education (CAHIIM). The Degree Plan The focus of your program is your personalized Degree Plan. The Degree Plan is a detailed blueprint of the learning resources and assessments that comprise your program. The length of your program depends on both the amount of new information you need to learn and the amount of time you plan to devote each week to study. Students will vary widely in the specific skills and information they need to learn. For example, some may be highly knowledgeable in a subject matter and would not need to engage in new learning opportunities. Others may find that portions of the program require completely new learning and that they may need to take an online class or participate in a study module to acquire the knowledge and skills needed to pass the program competencies in that area. Some individuals may be able to devote as little as 15ï€ ­20 hours per week to the program, while others may have more time. For this reason, you will complete pre-assessments to help your mentor form a profile of your prior knowledge and experience for use in creating your Degree Plan. WGU’s Mentoring Approach ]Our mentoring approach is a powerful component of the WGU educational experience. When you enroll at WGU, you will begin interacting with your personal mentor, course mentors, and support staff. Your mentor takes an active role and a personal interest in your success. Whether by e-mail or phone, your mentor will be your ―point personâ€â€" of communication throughout your program. Your mentor will help motivate you to work hard to complete your program. When you have questions or concerns, your mentor team will help you resolve them. You and your mentor will work together to evaluate your educational background, strengths, and weaknesses. With this analysis, your mentors will help determine in which areas you are already competent (and can move quickly to assessment) and areas you need to work on; this will become your personalized Degree Plan. Your mentor will direct you to the Courses of Study that contain the best learning resources for you (courses, texts, independent study modules, etc.) and are supported by course mentors that serve as your content experts for each area of study. As you proceed through your academic program, you and your mentor will determine when you are ready for the required assessments. If you are ready, your assessment will be scheduled. You will follow this same process as you proceed through each domain. Connecting with Other Mentors and Fellow Students As you proceed through your Degree Plan, you may also have direct contact  with other faculty members. These communications can take a variety of forms, including participation in learning communities, office hours via the courses of study, and webinars. As a WGU student, you will have access to your own personal MyWGU Student Portal that will provide a gateway to courses of study, learning communities, and program communities where you will have interactions with faculty and other students. Courses of study and communities are specifically designed to support you as you develop competencies in preparation for your assessments through the utilization of threaded discussions, blogs, and chats that are guided by content experts. You will access your program community during the Education Without Boundaries introductory course to network with peers who are enrolled in your program and to receive continued support through professional enrichment and program-specific chats, blogs, and discussions. WGU also provides a Student Services Associate to help you and your mentor solve any special problems that may arise. Education Without Boundaries Orientation Education Without Boundaries (EWB) is a required orientation that focuses on acquainting the student with WGU’s competency-based model, distance education, technology, and other resources and tools available for students. You will also utilize tutorials, message boards, online MBAITM chats, and other activities to connect with other students in your program. This orientation is completed before you start your first term at WGU. Transferability of Prior College Coursework Because WGU is a competency-based institution, it does not award degrees based on credits but on demonstration of competency. However, if you have completed college coursework at another accredited institution, you may have your transcripts evaluated and may be able to have some lower-division or co-requisite assessments cleared. The guidelines for determining what will  Ã¢â‚¬â€¢clearâ€â€" through transfer vary based on the degree program. The following transfer guidelines generally apply to graduate programs: Graduate domains (i.e., subject areas) cannot be cleared through transfer. Requirements in the domains that can be considered the degree major cannot be cleared through transfer. Furthermore, WGU does not clear any requirements based on the student’s professional experience and does not perform a â€Å"resume review† or â€Å"portfolio review† that will automatically clear any degree requirements. Degree requirements and transferability rules are subject to change in order to keep the degree content relevant and current. Remember, WGU’s competency-based approach lets you take advantage of your knowledge and skills, regardless of how you obtained them. Even when you do not directly receive credit, the knowledge you possess may help you accelerate the time it takes to complete your degree program. Continuous Enrollment, On Time Progress, and Satisfactory Academic Progress WGU is a ―continuous enrollmentâ€â€" institution, which means you will be automatically enrolled in each of your new terms while you are at WGU. Your terms are six months long. Longer terms and continuous enrollment allow you to focus on your studies without the hassle of unnatural breaks between the shorter terms that you would experience in a more traditional environment. At the end of every six-month term, you and your mentor will review the progress you have made and revise your Degree Plan for your next six-month term. WGU requires that students make measurable progress toward the completion of their degree programs every term. We call this On Time Progress – denoting that you are on track and making progress toward on time graduation. As full-time students, graduate students must enroll in at least eight (8) competency units each term, and undergraduate students must enroll in at least twelve (12) competency units each term. Completing at least these minimum enrollments is essential to On Time Progress and serves as a baseline from which you may accelerate your program. We measure your progress based on the assessments you are able to pass, not on your accumulation of credit hours or course grades. Every time you pass an assessment, you are demonstrating that you have mastered skills and knowledge in your degree program. For comparison to traditional grading  systems, passing an assessment means you have demonstrated competency equivalent to a ―Bâ€â€" grade or better. WGU has assigned competency units to each assessment so that we can track your progress through the program. A competency unit is equivalent to one semester credit of learning.

Summary of an article that discusses how microsoft office is being Essay

Summary of an article that discusses how microsoft office is being used in Nursing - Essay Example These devices are larger than a mobile telephone but smaller than a laptop computer. The authors note that there is an increasing tendency for nurses to be required to use microsoft applications for such tasks as making list, accessing clinical reference materials, writing progress notes, and referring to protocols etc. The advantages of mobile devices with this software include a decrease in medical errors, because mobile notes are more reliable than memory, and an increase in self-efficacy for the students. This is important in nursing because even students have a busy working day and deal with heavy demands in terms of holding and using information. It transpired that stundents could quite easily transfer skills from desktop computing, such as word processing and spreadsheets. Knowing Windows and how it works was a big help in giving the students confidence with the new devices. One hindrance in the use of microsoft technology in a clinical setting is that many hostpitals do not p ermit the use of wireless equipment near patients because of the possibility of interference with medical equipment.

Melbourne 2030 and most other strategic plans across Australia seek to Essay

Melbourne 2030 and most other strategic plans across Australia seek to increase residential development around activity centr - Essay Example In most suburbs of Melbourne, changes to the built environment have been brought about. â€Å"The Melbourne regional plan, like all of the Australian metropolitan plans, puts forth a spatial vision of the future† (Beatley & Newman 2009, p.196), directs future investments, and guides the state and local use of development decisions. The foremost aim is to accommodate significant population growth, anticipating up to a million new residents by 2030. The core concepts of the development plan include an urban growth boundary, the protection of ‘green wedges’, and the guidance of future growth into a set of activity centres located along transit corridors. The key strategy of the plan is to increase residential development around activity centres. Thesis Statement: The purpose of this paper is to investigate the strategic plans for residential development around activity centres in the policy ‘Melbourne 2030’ for urban developmental projects; and determine their benefits and disadvantages. ‘Melbourne 2030’: Background of the Policy ‘Melbourne 2030’ guides the development of built environment in the city in the form of accommodation for an increase in the population by one million residents between 2000 and 2030. The addition in numbers together with projected changes in household formation is expected to increase the number of households by 600,000 by 2030. ‘Melbourne 2030’ seeks to chart a â€Å"fundamentally new direction in Melbourne’s urban development by determining the location of the dwellings needed to accommodate these additional households† (Birrell, O’Connor, Rapson et al 2005, p.1-1). The city’s sense of place and identity is created by the streetscape that existed till now with mostly low slung bungalows, dense tree and shrub canopy and resultant green ambience, together with open spaces for recreation. Over half a century ago, Melbourne’s metropol itan planners considered these features to be the way residents liked it, and that it was futile to try changing the local characteristics. Currently 90 percent of the families live in single family dwellings, with 50 percent of the dwellings owned by occupants. According to Birrell et al (2005, p.1-1), â€Å"the Melbourne 2030 template is just the most recent incarnation of a radical shift in metropolitan planning since the 1980s†. This transition intends to reshape the city, changing it from its low density heritage towards a more compressedly packed and merged urban form. Strategic Plan of ‘Melbourne 2030’ ‘Melbourne 2030’ underscored two predominant land use strategies. The first was an urban growth boundary demarcated to protect the city’s green wedges,and rural boundary from urban encroachment by constraining future development within this limit, state Buxton and Goodman (2003, p.205). The second key land-use approach was to â€Å"conce ntrate spatial development within a constellation of 112 activity centres of differing scale and mix distibuted across the city, with several of the centres located on chief public transport nodes† (Dodson 2009, p.5). Future housing is divided into three categories: greenfields development, strategic redevelopment sites, and dispersed urban sites within peripheral suburban areas, together with development to a small extent around small rural

Hypothesis Testing Essay Example | Topics and Well Written Essays - 250 words - 1

Hypothesis Testing - Essay Example These projections are based on the average marks for the whole class in which those parents get the insights of their students’ performance before, the results are out. Therefore, the null and alternative hypotheses may be stated as; From these two propositions, the first one (H0) is the null hypothesis while the H1 is the alternative hypothesis. Such an idea is based on the idea of probability and the rejecting the null hypothesis may be influenced by different factors (John, 2007). If the students do not revise well and cover the expected chapters, their performance will be adversely affected and the chances are high that they will not attain the mean mark of 50%. Therefore, under such circumstances the null hypothesis will be rejected and conclude that the mean mark was less than 50%. However, Type I error may occur whereby the H0 is rejected while the students had performed to the average mark. Such an idea may be caused by computational errors or using a poor approach (John, 2007). On the other hand, we could accept the H0 and conclude that the mean mark was on average of 50% when on reality the mean mark was less than 50%. Such an aspect allows the tutor to report a false result (John,

Tttoos as regulr spect of consumer culture Essay

Tttoos as regulr spect of consumer culture - Essay Example ContemporÐ °ry world is experiencing whÐ °t some cÐ °ll Ð ° second "tÐ °ttoo renÐ °issÐ °nce" (DeMello, 2000:58). Ð s pÐ °rt of this revolution in the populÐ °r culturÐ °l significÐ °nce of tÐ °ttooed flesh, tÐ °ttooing is Ð °scending to unprecedented levels of populÐ °rity Ð °mong Ð ° vÐ °st Ð °rrÐ °y of sociÐ °l groups.Ð  long-stÐ °nding symbol cÐ °lled "body project" (Shilling, 1993:18) is now Ð ° floÐ °ting signifier of Ð ° full pÐ °norÐ °mÐ ° of sociÐ °l stÐ °tuses, roles Ð °nd identities. The tÐ °ttoo is blossoming Ð °s Ð ° polysemic symbol of mÐ °ny countries, Ð °nd is Ð °ctively inserted into the identity politics of Ð ° melÐ °nge of Ð °ctors. Even though tÐ °ttoo enthusiÐ °sts promulgÐ °te pro-sociÐ °l constructions of the Ð °ct, mÐ °ny do not wish tÐ °ttooing to Ð °chieve widespreÐ °d culturÐ °l Ð °cceptÐ °nce. In feÐ °ring the tÐ °ttoo will trÐ °nsform into Ð ° vÐ °cuous culturÐ °l commodity through its common usÐ °ge (Ð °nd quickly forgotten Ð °s Ð ° pÐ °sse trend), enthusiÐ °sts stress how tÐ °ttooing is too good for most people. For these people, the historicÐ °lly deviÐ °nt nÐ °ture of the prÐ °ctice is Ð °lluring, exciting Ð °nd chic. Given the ongoing diversificÐ °tion in the culturÐ °l uses of tÐ °ttooing Ð °nd some of the sensitizing theoreticÐ °l principles outlined Ð °bove, sociÐ °l scientists might recÐ °librÐ °te our understÐ °ndings of the sociÐ °l interdependencies Ð °nd Ð °ffective communicÐ °tions embedded in tÐ °ttoos. ... Even fewer juxtpose the booming populrity of tttooing ginst culturl prescriptions to engge in style of body work underpinned by the impetus to disply one's individulism to others. Theorists regulrly ignore whether tttooing my be prt of wht White nd Young refer to s the estblished "middle-clss body scetic," (Shilling, 1993:18) or wht Monghn (2001:330) describes s "vibrnt physiclity." In relted medicl nd epidemiologicl reserch, tttooing is ttributed to youth impetuousness nd irrtionlit. Tttooing indictes immturity mong t-risk youth nd is correlted with other forms of self-hrm such s physicl ggressiveness, promiscuity, substnce buse nd suicide. ccordingly, enthusists exhibit pucity of foresight in their behviours, prefer physicl expression over cognitive or verbl, nd demonstrte feelings of socil inferiority through unhygienic nd physiclly dngerous ptterns of ction. To voluntrily inflict pin on one's body nd mr the skin with everlsting symbols of impurity is described s overtly ntisocil. Such interprettions ring with Judeo-Christin understndings of the body s scred home, nd legitimte Western-scientific theories bout tttoo enthusism prevlent since the turn of the 19th century (tkinson, 2003:92). Sociologicl nlyses of tttooing produce slightly broder spectrum of interprettion thn psychologicl-medicl. Yet despite DeMello's (2000:61) pth-breking nlyses of tttooing s contextul nd negotited signifier of identity, sociologicl sttements on the culturl use of tttoos ultimtely (re)produce conceptuliztion of the prctice s contr-normtive. The symbiotic reltionship between tttooing nd illegl behviour (or otherwise unconventionl lifestyles) still domintes in sociologicl reserch.

Plato's educational plan Essay Example | Topics and Well Written Essays - 500 words

Plato's educational plan - Essay Example Specifically, this paper will discuss some of the aspects of educational theory presented by Plato, and will endeavor to analyze it with respect to contemporary public education system in the United States. It is essential to discuss the educational plan presented by Plato, in order to acquire a comparison with the contemporary education system. According to Plato’s philosophical discourse, philosopher kings have the highest authority in the society. In other words, Plato proposed functional state where everyone is given a different responsibility according to his capabilities. Moreover, educational plan of Plato has divided the society in three classes, producers, guardians, and lastly, the Philosopher King. In Plato’s society, primary education on general level is provided to individuals until the age of eighteen, which is followed by severe physical education for a period of two years. (Griffith, 2000) Upon completion, individuals performing ill in their studies are listed in the category of producers that involves merchants, artisans, and laborers. On the other hand, painstaking mathematical education is received by individuals performing well during attainment of pri mary education, as mathematics was considered the most essential study required for understanding of ‘forms’. Conclusion of this phase of education results in another assessment of individuals, where unsuccessful candidates are propelled into the category of Guardians. In Plato’s society, Guardians play a more significant role, as compared with producers’ category. Guardians involve warriors, administrators, policy makers, and auxiliaries. Successful individuals move on with studying dialectic for a period of five years. Lastly, most successful members of the society participate in managing city as an apprentice for a final period of fifteen years. Plato’s society is a meritocratic society, where best of the best receives the

Women in the West Research Paper Example | Topics and Well Written Essays - 750 words

Women in the West - Research Paper Example There are groups of researchers that focused on the exploration of the recorded data related to the women in the west. The information presented the expertise of women in different fields such as in the different industries and arts. One of the characteristics of the women of the west considered of importance is the capability to dominate and to survive a work suited for the male gender. Based on the work of Sally Zanjani, the women had been attached to occupations that had been stereotyped for the gender such as â€Å"maids, laundresses, teachers† etc. Although this is the case even in the early 18th to 19th centuries women in small numbers are involved in different ‘male-dominated occupations’ such as being a ‘blacksmith, doctor, truck driver, rodeo champion and even prospector for mining activities’ (Adjani 7). In the light of the said information, it can be considered that the capability of the women of the west to succeed in jobs stereotyped for men is hindered due to the perceived limitations in terms of different reasons, one of which is the physical strength. This view can be related to the manner of dressing (e.g. corsets and dresses) and in carrying themselves with grace and finesse which is as also referred to as ‘cult of true womanhood’ (Zanjani 7). It can be considered that the west had been recognized as a region of courage and endeavor for both genders. This gave the chance to women pioneers and leaders to excel in different fields. In terms of the mining industry, one of the most important icons that represented women’s strength is Fermina Sarras. She is known as the Copper Queen who had been successful in the field dominated by the male gender (Zanjani 20). Other characteristics of the woman of the west are the inspiration and the vision. These attributes can be considered as the main reason that their hard work can compensate for their

Ergonomics in the Workplace Essay Example | Topics and Well Written Essays - 3250 words

Ergonomics in the Workplace - Essay Example In other words, in this world of competitive environment, the field of business has turned into a race where every other individual is running after success and promotions. However, in midst of such competition, individuals at the workplace are becoming the major victims in terms of their health, psychology, and personality due to a number of different issues that are causing an adverse impact on the individuals at the workplace (Hartvigsen & Lings, e2, 2004). Â  In response, experts (HSE, 2007) have introduced a new branch of science, Ergonomics that facilitates employers in the creation and provision of safe and healthy work environment for the individuals and employees at the workplace. Although Ergonomics focuses primarily on the workplace setting that is the fundamental risk factor in affecting individuals at the workplace, however, researchers (Pransky et al, pp. 443-455, 2002) have indicated that as years are passing, the scope of ergonomics is expanding as it now deals different aspects of workplace safety and management from health, psychological, and social aspects as well. In this regard, ergonomics is emphasizing significantly on transforming workplace environment into a comfortable ‘fit’ environment for the individuals working with it. In other words, it is the major responsibility of ergonomics to create a relationship between individuals and the workplace environment by focusing on needs and requirements of ind ividuals, such as equipment, tasks, and other aspects of the working environment (Pransky et al, pp. 443-455, 2002). Â  

Robotic Surgery Assignment Example | Topics and Well Written Essays - 250 words

Robotic Surgery - Assignment Example The robot equals the doctors’ movement in performing the procedures using small instruments. Incorporation of progressed human resource in hospitals has created a big impact in resource utilization in the economic sectors (Gharagozloo, & Najam, 2009). If hospitals can implement better human resource strategies that provide better working conditions for workers, it will create an improvement of patient care through streamlined processes, minimized medical errors and reduced duplication. Medical errors such as performing wrong surgery and administering wrong dosage could be easily avoided if computerized providers order systems are used (Satava, & Network for Continuing Medical Education, 2001). Human Resources accustom fresh employees to the working environment through various ways. The most fundamental way of introducing a new employee in the Surgery section is complete orientation program. According to Stock & Lanteri, (2008), Orientation enables new employees to engage in commitments so as to achieve success. This also enables them to understand basic expectations, Hospital policies and culture. Orientation provides commitment and awareness to patient focused care and customer service. This results to a sense of pride to the hospital. Orientation to regulatory and legal requirements provides a platform to get conversant with the healthcare environment. Improved Human resource and medical operations in surgical robotic systems allows for more precise performance of technical procedures, pre-programmed task and less hostile surgical procedures. Advanced medical technology through enhanced human resource will create an impact on the kind of medical care for different medical conditions in a period of time. According to Zender, (2011), improvements of biomaterials and robotics will radically change the processes by which illnesses are treated and

The State University Experience Essay Example for Free

The State University Experience Essay There is a State University video and it seems cool. It offers a lot of majors and the school is nearby the house. One time he visited the school and has a tour with his parents. There is one tour guide that assist them to the whole University and it seems that he doesn’t know what he’s doing and they wasn’t able to complete the tour. And when they go to the gigantic lecture hall the lights are off and the tour guide can’t find the switch to turn the lights, so they just open the door so that the sunlight could come in. The admissions office sends a letter to his mom and it seems that there is a problem because of the transcript of record is missing and they can’t find it. So he asked his counselor if he sends the transcript and she told that she already send last week. He’s been accepted to the University and already sends a confirmation form. There are a lot of applications that same information that already passed and he is wondering why they need the same information. It’s a waste of time. There is an orientation in the school and he met a lots of friends and he already know who is his advisor and signed for the classes. After that all he left to do is pay his tuition fee because if not, there will be a problem because he will lose all of his signed class  if he didn’t pay the bill on time. He needs to go to the admissions office or to his college office to confirm and check the letter that was being sent to them long time ago because the form and the fee has been paid. It is his first day and it seems it’s stressful for his first day in that university. STATEMENT OF THE PROBLEM Ems: How should the State University admissions office improve their service process in accepting enrollees and prevent errors in the system of applications? Abi: How should the Admissions office of the State University improve their service process in accepting enrollees and to remove the waste of time that the customer experiencing while in the process of filling the application forms? ANALYSIS OF THE CASE A customer waste of time and bad experience for the first time in a company is a big no to businesses because this will lead to losses and a customer will shift to the other company that offers better service. In this case, a new student want to enroll in the university and to know about the facilities to better know about the school she/he chose, the tour guide doesn’t know what she’s doing and not familiar with the facilities inside the campus. Also, the admissions office has an application form that contains confusing information for the student which cannot easily understand. They also missed some important paper and files about the student which are very important. Furthermore, the university doesn’t access billing information faster and they have lack of financial aid for the student to pay for their bills. As a University they must have a good and organized admissions office to put and keep the important papers in just one place and their process service m ust be well organized to prevent unnecessary things. ALTERNATIVE COURSES OF ACTION I. The State University should have an application software in computer having a Poka-Yoke device This will help to eliminate the waste in waiting,  finding the information and to prevent from missing important papers. Poka-Yoke devices can give warnings if the file has not been saved yet by the admission or it can track errors that they made. II. The State University Administrators should use Process Management Activities. This Process Management will help the Admission Office to have a good service process where in the inputs they have in the enrollees will be sequenced properly and they will have a success completion. III. State University can do Benchmarking This will compare the service they provide from the other schools and this can improve the service performance of the State University administrators. This eliminates time and resources. It can also identify the performance gaps between the organization and competitors. IV. The State University should use Value-creation process vis-à  -vis with support process This process will improve the Admission Office in giving services; it will provide specific work steps to the employees in performing the services in the application of enrollees and handling them properly. V. State University should change their people in charge in the admission office. They should change the people in charge in the admission office to a well trained and responsible enough to handle files properly because the problem might be on the people in charge why files or application are being misplaced. RECOMMENDATION Our group recommends the second alternative which is the University should  use the Process Management Activity. The university must have enough equipments or materials for the important information of each student that are enrolled in the school and so that they will not experience hard time by finding from different rooms the important documents of a student. Control by means of measuring the process if they met the expected output and the school must continuously improve the service they provide for the customers. To apply those techniques it should be repeatable and measureable. Meeting these two conditions ensures that sufficient data can be collected to reveal useful information for evaluation and control, as well as learning that leads to continuous improvement. LEARNINGS The group learned that service process management in an organization is important factor that the employee and the company must consider because each customer contributes and help the business grow and it affects the business on how to deliver value to its customer. But sometimes, we cannot avoid that the cause of the dissatisfaction of the customer because it is the employee itself. To have an effective process the errors must resolve quickly to prevent repetition so that the customer will prevent from dissatisfying about the service that the employee gives. To develop an efficient procedure the company must be organized and give high standards of performance because this serves as a guide or directions to do a quality standards which leads to efficiency and in satisfying customers.

Physical And Slapstick Comedy Film Studies Essay

Physical And Slapstick Comedy Film Studies Essay Early film comedy certainly focuses more on physical comedy-the slap in the face, the anvil falling on a head kind of stuff. With film being silent, you had to focus on body language to convey meaning. Plots were usually ridiculous and as one punch was being set up, another was being knocked-down. When we finally put sound to film, everything changed. Not only did plot improve, but sound effects added to the mood and tone of a piece. In October, 1927, The Jazz Singer, the first talkie by Warner Brothers, introduced some limited audio. It included the music and some background and sound effects, but no dialogue. It would be another year before dialogue would be included. For one, the technology hadnt been created and many filmmakers and critics, who worried that a focus on dialogue would subvert the unique aesthetic virtues of soundless cinema, (wiki 1). The first feature film to include dialogue was also a Warner Brothers film, The Tenderloin, though only 15 of its 88 minutes actually had dialogue, (wiki). Unfortunately for those comedians who made a career in the world of silent film, such as Charlie Chaplin and, Anny Ondra, didnt fair well in the talkies. The few who did make the transition flourished. Martin Sills and Al Jolson continued their success, while the Marx Brothers finally found their niche. Having found fame in Vaudeville, the Marx Brothers came to the silver screen in their first motion picture Cocoanuts (1929). The Brothers always played the same characters, Groucho, Harpo, Chico, and Zeppo and was instantly recognized because of their avant-garde personas. There comedy style was very slap-stick (even violent) and sometimes non-sensical. The fact is, slap-stick comedy is often violent and not equally funny. If you filled a room full of a hundred people and showed them old-comedy reels, not everyone would laugh. At times, I was the person not laughing. I discovered that the humor had a lot to do with context and background. In One Week, a couple is crossing a train track and narrowly misses being hit by a train. Then, on key, a train hits their stuff from the other direction. Funny stuff, right? Perhaps not if you recently had a friend killed by a train. I paid more attention this semester when watching popular television shows such as Americas Funniest Home Videos. I discovered that I often gasped in disbelief, not laughter. A middle-aged-man acting like a monkey on a trampoline is funny, but Im not sure how him falling off, face first, doesnt make more people think of the life time of medical bills or rehabilitation he might have to endure. I assume that my background in caring for someone injured and the struggles Ive had with injury have tarnished my ability to find humor in dangerous situations. The humor might be lost on the few who look at these situational comedies differently. These films (Duck Soup and Slapstick Masters) also pioneered some of the situational comedy that is still popular today. Some of these examples include: the anvil on the head, the near-miss train, sawing the wrong end of beam, etc. When these films were popular, it was the first time people saw these skits and stunts. I would imagine that audiences were in stitches. And, when you look at the seriousness of their lives, war, depression, and economic collapse, this type of humor was a welcome break from factory life. They needed that release. My generation grew up watching full-color, full-access cable and weve seen hundreds of these skits time and time again. I found the old Charlie Chaplin and Marx Brothers routines to be predictable. Basically, Ive seen it before. The mirror routine that the Marx Brothers perform in Duck Soup, Ive seen at least twice, in The Parent Trap and Strictly Business. I have thousands of hours of cartoons catalogued in my brain. The Road Runner and Wylie Coyote used a lot of these slap-stick techniques such as the classic stick of TNT, with a faulty fuse, that explodes on the initiator. We also have some modern slapstick heros such as Jim Carey and Chevy Chase. And Saturday Night Live is full of physical comedy and off-color humor. It appears the older I get the more I prefer satire or intellectual comedy. I dont want to be handed the joke I want to work for it. I think the Cohen Brothers share my philosophy and tend to produce dark comedies. The Big Lebowski, one of the few Cohen films I was not familiar with, definitely uses satire. The Dude gets roped into a scheme to save Bunny, a near-broke millionaires trophy wife from kidnappers. The Dude was originally mistaken for the millionaire when a group of thugs came to collect a debt from him. They ruined his rug and the Dude sought out the real Lebowski for restitution. He takes a rug and returns to his humdrum life, bowling with his inept friends and smoking pot. The film has a huge cast of characters, and each one adds some twist to the plot. In the end, we find that Bunny returns from holiday (unbeknownst to her husband) and Mr. Lebowski turns out to be as crooked as his fake kidnappers. The Dude returns to his normal life and continues to bowl, albeit one friend less. This is the kind of irony-ridden, plot twisting, ridiculousness, I just love and it makes you laugh. Its absurd. We certainly saw a wide-range of comedic works this semester. I was introduced to works Ive never seen, a few I never heard of, and several I would have never watched on my own. I understand a bit more about why people find some thing things humorous while others do not. I also learned more about early American film, and how actors of the day, especially from Vaudeville struggled to make the shift from a live audience to that of paid-patrons of the silver-screen. Comedy is perhaps the hardest type of writing to produce and perhaps the hardest to perform because of the endless variables of the audience. Humor is fickle, but if you find it, laughter can be timeless.

Critical Review of Milk Age-Thickening

Critical Review of Milk Age-Thickening Robert Adi Nugraha The phenomenon known as age thickening refers to the event of viscosity rise just before the formation of gel and loss of fluidity. It is described by Snoeren et al (1982) as structural build-up through weak interactions between casein micelles which could be disrupted through mechanical shear. This effect is observed more on concentrated milk than the single strength milk. (Datta Deeth, 2001) In addition, the type of milk may have a part as well in determining the susceptibility to age thickening. It was found that skim milk samples were more susceptible to age thickening than regular milk. This is because fat had a protective effect against age thickening, perhaps through the interaction with casein micelles. (Harwalker et al, 1983) Age thickening is also a major limiting factor of shelf life for ultra high temperature (UHT) milk. (Datta Deeth, 2001) According to Datta Deeth (2001), there are 4 stages of age thickening. The initial step is the thinning of the product. There is not much change in viscosity observed in second step. The third step should display the sudden change of viscosity and gel formation. The last step is where the separation begins and gel started to appear. This gel that formed has been characterised by the whey proteins (in particular ÃŽ ²-Lactoglobulin) interacting with casein (mainly ÃŽ º-casein) of the casein particle and forming a three dimensional matrix of protein. Thus, this resulted in the formation of ÃŽ ²-Lactoglobulin-ÃŽ º-casein complexes during the heat treatment process involved in production of UHT milk products. Moreover, further changes occur during storage which involve the ÃŽ ²-Lactoglobulin-ÃŽ º-casein complexes being released from casein micelles and cross linking proteins interactions. This resulted in the formation of three dimensional protein network and can be observed as the milk thicken and then gel. (Datta Deeth, 2001) There are several factors that affect age thickening in milk which are: mode and severity of heat treatment, proteolysis, microbiology quality factor, storage temperatures, and fat content. These factors are related to the degree of the three processes which lead to age thickening or gelation which are 1) ÃŽ ²-Lactoglobulin and ÃŽ º-casein interaction, 2) the ÃŽ ²-Lactoglobulin-ÃŽ º-casein complex release from the casein particle, and 3) the cross linking of the ÃŽ ²-Lactoglobulin-ÃŽ º-casein complexes and proteins. (Datta Deeth, 2001) There are several additional factors suggested by Walstra et al (2005) that involve the effect of age thickening in condensed milk. The factors added are the stage at which sugar is added (the latter in the process, the less the age thickening) and the concentration factor (the higher the concentration, the more the age thickening). The effect of heat treatment on preventing age-thickening in cold-stored evaporated milk was looked at by Harwalker et al (1983) and showed that heat treatment was not effective at all. The idea behind their research was because of some changes in casein micelles which resulted from cold storage could be reversed from heating. Thus, the same concept was looked at for application in similar way, but they could not find evidence that the treatment worked. On the other hand, several researches have found that the introduction of UHT heating whether that direct or indirect differentiate the susceptibility of the milk samples to age thickening effect. McKellar et al (1984) found that an increase in viscosity was observed between 6-10 weeks at 20Â °C of directly heated UHT milk compared to the no apparent rise in viscosity during 30 weeks storage at the same temperature for the indirectly heated UHT milk. They suggested that the different heating severity where the indirect heating have higher heat load was the crucial factor that caused this result to be seen. Similar researches were carried out by increasing the temperature or time of heating and the same effect could be observed where the milk samples exposed to higher temperature or longer heating time tend to last longer without age thickening effect observed. (Samuelson Holm, 1966; Zadow Chituta, 1975) The reasoning behind this was suggested through the research of Manji Kakuda (1988) where they proposed that the resistance to age thickening effect observed in more severely heat treated milk samples was due to the increased level of denatured whey protein. The result from this research showed that start of the age thickening effect is factored by formation of denatured whey proteins and casein complex. Some studies have investigated the role of proteolysis of caseins in age thickening of milk. This was accredited to natural milk proteinase (plasmin) and heat stable proteinase produced by contaminants psychrotrophic bacterial. (Datta Deeth, 2001) During storage, the quantity of plasmin in milk may increase because of the endogenous plasminogen activators which convert plasminogen into plasmin and may cause gelation. Plasminogen is more heat stable than plasmin and thus if proteolysis and subsequently age thickening need to be controlled, denaturation of plasminogen must be targeted. In a study specifically designed to look at the effect of proteolysis in age thickening, serine proteinase inhibitors were added to UHT milk to inhibit plasmin and the result after storage for 9 months at 20Â °C was that no proteolysis and gelation occurred. (de Koning et al, 1985) As for the heat stable proteinase produced by psychrothropic bacteria, a Pseudomonas fluorescens strain was isolated from raw milk. The presence of this bacteria led to age thickening gelation over time with the time dependent on the bacteria growth prior to heat processing. (Law et al, 1985) Therefore, both bacterial proteinases and plasmin displayed their abilities to initiate proteolysis and thus age thickening effect in UHT milk. Harwalker et al (1983) tested the microbial quality of the raw milk used for preparing the evaporated milk, but they did not find any significant relation between the age thickening effect and this microbial quality. They proceeded to look at the microbial growth during storage to see if there was a relationship or not. In this part of their research, they did not find evidence to support relationship between an increase in standard plate count of microorganism with age thickening effect. The samples they were testing had an increase in standard plate count to millions, but the viscosity change was less than the samples which had much lower increases in standard plate count. The age thickened samples also showed no microorganisms which are capable of growth with the conditions. (Harwalker et al, 1983) The addition of additives to milk, such as sodium phosphate and sodium citrate, may speed up the age thickening effect, whereas the addition of polyphospates (e.g. sodium hexametaphosphate) could delay this effect. (Datta Deeth, 2001) The age gelation protection provided by polyphosphates increases with chain length and concentration with the most effective one being at 4.8 phosphorus atoms per chain. (Leviton et al, 1963) Furthermore, cyclic phosphates are more effective than the corresponding linear polymers in delaying the effect of age thickening. This is because cyclic phosphates are stable against hydrolysis and thus unable to form complexes with calcium ions which also posses anti-gelation activity as well compared to the linear polyphosphates which are converted slowly into orthophosphate that accelerates age thickening effect. (Leviton et al, 1962) Oxidising conditions such as aeration and peroxide treatments accelerated age thickening, but reducing conditions such as antioxidant treatments tended to delay but not prevent this phenomenon. (Harwalkar et al, 1983) This research also found that age thickening was also accelerated when evaporated skim milk was cold-stored before sterilisation. In relation to commercial practice, the age thickening problem happens to be a seasonal problem and it is more frequent in the early spring. (Hardham, 1996) Storage temperature is an important factor in age thickening effect as well. As noted by Datta Deeth (2001), age thickening takes place most easily at room temperatures (20-25Â °C) compared to the low (4Â °C) or high temperatures (35-40Â °C). Moreover, Harwalker et al (1983) concluded that age thickening may not pose a huge problem if cold storage of concentrate milk before sterilisation could be avoided. However, they noted that it is simply not possible in practical term because of the increasing volume of milk processed in combination with shorter working weeks. Datta Deeth (2001) summarised ways of controlling age gelation in their paper which will be discussed here. These methods are based on minimising proteolytic activity, delaying dissociation of ÃŽ ²-Lactoglobulin-ÃŽ º-casein complex from casein micelle, and inhibition of crosslinking or protein network formation. The first and foremost important way is by using raw milk of high quality in combination with low temperature storage for the least amount of time. In this way, the growth of psychrotrophic bacteria and the proteinases generated from bacteria in milk is minimised before thermal processing. (Datta Deeth, 2001) The second method proposed is heat treatment during preheating and sterilisation. This method needs to achieve the denaturation of most ÃŽ ²-Lactoglobulin and complex formation of the aforementioned denatured whey proteins with casein. In addition, the heat treatment would also inactivate plasmin. Indirect heating is more encouraged rather than direct heating to produce gelation stable milk. (McKellar et al, 1984) The drawback from this method is that it may give cooked flavour which would be a negative attribute for consumers. (Datta Deeth, 2001) The third method suggested in the literature was reported by Barach et al (1976) which is the low temperature inactivation of heat stable enzymes in milk using T=55 Â °C and extended holding time of 30-60 minutes. It was suggested that the proteinase undergoes a conformational change, and then the altered proteinase aggregates with casein, and thus an enzyme-casein complex was formed which inactivate the enzyme. However, this method is flawed in the way that the effect of this low temperature inactivation treatment varies between different milk batches and also some proteinases showed resistance to the temperature-time combination treatment proposed above. (Datta Deeth, 2001) Last method proposed is the addition of additives such as sodium hexametaphosphate to retard age thickening effect. This method was based on Kocak Zadow (1985) experiment which suggests that polyphosphates (sodium hexametaphosphate in particular) stopped the second phase of age thickening gelation which invol ves coagulation of protein. The drawback is that the consumer reaction to additives being added to milk product may be unfavourable. In addition, ultrasound have emerged as a possible method to manage the milk age thickening phenomenon. (Zisu et al, 2012) In the study, they used high intensity ultrasound with frequency of 20 kHz to control the rate of age thickening and reduce the viscosity of concentrated skim milk. (Zisu et al, 2012) This study found that the ageing effect could be reversed which was observed by the reduction of viscosity to similar values that of the starting material. However, they did also note that the ultrasound technique could not prevent age thickening once the process was started (especially if it is already at the advanced thickening stage), they rather delayed the thickening rate. (Zisu et al, 2012) The study concluded that if the ultrasound was to be utilised during the whole evaporation process, the effect on the early stage thickening stage could be prevented. (Zisu et al, 2012) In conclusion, milk age thickening poses a problem for the dairy industry as it could limit the shelf life of products. There is much to be learned of this phenomenon in order to solve this problem. Novel methods such as the ultrasound technique mentioned last are much needed and may arise as more research being focused on the causes of this age thickening effect. The expectation is that more ways would be suggested and researched to prevent this effect from happening and finally resolving the problem. In the mean time, there are few alternatives methods already available or suggested to minimise or delay the age thickening effect.

Kitchen Science :: physics science

EGGS "A ""A Hne"A hen is only an egg's way of making another egg." ~ Samuel Butler making another egg." "Besides for being a staple ingredient in cookie dough, we like eggs because there's lots of science involved with them." ~Blake Rider One of the most notable characteristic of an egg is how much an egg white can foam up. Why does this happen? Eggs are approximately 90 percent water and 10 percent protein. There is an electrical attraction between water molecules (for this reason you won't get any results from trying to whip up water alone) and when you beat them you are allowing the proteins to break apart the water molecules. When they get farther apart, the electric attraction decreases which allows the egg whites to spread out and bonds to form between the proteins. Over beaten eggs really means that too many bonds formed between the proteins and you can actually help to prevent this by adding vinegar. Vinegar is an acid so its particles are positively charged. These charged particles join charged protein, neutralizing them and making them less likely to form bonds with other proteins. Cold eggs whites will be more difficult to beat into a foam, because the air bubbles will be smaller and more difficult to seperate than egg whites at room temperature. Boiling eggs: Have you ever hard boiled an egg and it ended up with a flat edge on one side? Eggs have a small pocket of air trapped in-between the flatter end of the egg and the shell. When the eggs are boiled the temperature rises and so does the volume of the air pockets which do not allow for the flatter ends to cook up against the shell and will, therefore, end up with one side flatter. Solution? If you happen to be an egg connoisseur and want that full egg shape is all you have to do is poke a hold with a small needle through the outer membrane of the shell. As the pressure builds, the air will be pushed out into the boiling water (so you should see a stream of bubbles coming from the egg) but the egg white will not be able to escape through the inner membrane. The result will be a perfectly egg shaped egg. Discoloration: Anyone who has hard boiled eggs before probably has noticed that the yolk will sometimes have a dark greenish tint to it. Kitchen Science :: physics science EGGS "A ""A Hne"A hen is only an egg's way of making another egg." ~ Samuel Butler making another egg." "Besides for being a staple ingredient in cookie dough, we like eggs because there's lots of science involved with them." ~Blake Rider One of the most notable characteristic of an egg is how much an egg white can foam up. Why does this happen? Eggs are approximately 90 percent water and 10 percent protein. There is an electrical attraction between water molecules (for this reason you won't get any results from trying to whip up water alone) and when you beat them you are allowing the proteins to break apart the water molecules. When they get farther apart, the electric attraction decreases which allows the egg whites to spread out and bonds to form between the proteins. Over beaten eggs really means that too many bonds formed between the proteins and you can actually help to prevent this by adding vinegar. Vinegar is an acid so its particles are positively charged. These charged particles join charged protein, neutralizing them and making them less likely to form bonds with other proteins. Cold eggs whites will be more difficult to beat into a foam, because the air bubbles will be smaller and more difficult to seperate than egg whites at room temperature. Boiling eggs: Have you ever hard boiled an egg and it ended up with a flat edge on one side? Eggs have a small pocket of air trapped in-between the flatter end of the egg and the shell. When the eggs are boiled the temperature rises and so does the volume of the air pockets which do not allow for the flatter ends to cook up against the shell and will, therefore, end up with one side flatter. Solution? If you happen to be an egg connoisseur and want that full egg shape is all you have to do is poke a hold with a small needle through the outer membrane of the shell. As the pressure builds, the air will be pushed out into the boiling water (so you should see a stream of bubbles coming from the egg) but the egg white will not be able to escape through the inner membrane. The result will be a perfectly egg shaped egg. Discoloration: Anyone who has hard boiled eggs before probably has noticed that the yolk will sometimes have a dark greenish tint to it.

Home School Or School House :: essays research papers fc

Schoolhouse or Home School?   Ã‚  Ã‚  Ã‚  Ã‚  What do George Washington and the Hanson brothers have in common? Do you give up? Well, the answer is that both of them were educated in their homes. Queen Elizabeth, Thomas Edison, and Theodore Roosevelt were also educated at home. According to the Home Education Research Institute, 1.5 million students are staying home for class today. This number is five times more than ten years ago (Kantrow and Wingert 66). This trend leads to many questions. Does home school education work? Do students receive a proper education? How does a home school student’s education compare to that of public school student? Does home schooling isolate a child socially? These questions are concerns of parents, educators, and politicians alike. The future of America rests on the academic and social education of our youth, and home school education should be considered as an effective alternative to public school education.   Ã‚  Ã‚  Ã‚  Ã‚  In the past, parents mainly chose to educate their children at home because of religious preference. These parents viewed the public school system as a source of negative influence on children. Violence, sex, drugs, and peer pressure were influences these parents sought to avoid. However, today parents have other reasons for home school education, which primarily all point to a lackluster public school system. Other reasons include a desire to build a strong family closeness, safety, and a handful of parents chose home school for their children because of special needs such as disabilities or special talents. However, no matter how good the reasons, the home school education system must prove to be an acceptable alternative to public schools.   Ã‚  Ã‚  Ã‚  Ã‚  There are many advantages to giving a student a home school education. First, parents can make direct decisions concerning what their children are taught. According to the Home School Statistics and Reports in 1997, written by founder and President Dr. Brian D. Ray, seventy-one percent of the parents who educate their children hand pick the curriculum from a variety of books, videos, and educational manuals. Another twenty-three percent order entire cirriculum packages (Ray 14). With the technology of today, parents have an unlimited source for information via the Internet, which can be easily integrated in home school education. The study also shows the education level of the parent supervising and administering the curriculum has little or no effect on the quality of education received by a student. Home-educated students whose parents did not have college degrees scored equally high on tests compared to students whose parents had college degrees(Ray 56).

Regions Chart

PoliticalAs a result of the growth of industry and social change, political views often clashed. Labor unions formed first in the Northeast. Miners and steelworkers were some of the first workers to use the strike as a bargaining tool against business owners. Laws that allowed segregation and discrimination made it hard for southern African Americans to enjoy the improved transportation of the Second Industrial Revolution. Discriminatory laws and riots due to increased tension between immigrants and white settlers. Labor unions were active in the cities. Social reform movements arose in Ohio and Illinois. In rural areas, farmers were also politically active. It was a region in which social and political campaigns took root. SocialThe growth of industry highlighted the gap between rich and poor. Wealthy entrepreneurs wanted to increase profits. Workers wanted better wages and working conditions. The post-Civil War South continued to have problems related to race. New laws regarding se gregation made it hard for southern African Americans to enjoy the improved and rebuilt transportation. The willingness of the immigrants from China to work for lower wages and the cultural differences between them and the white settlers led to friction. Like the Northeast, the Midwest had waves of immigrants come to its cities. The gap between rich and poor was a source of friction. Economic orType of EconomyThe Northeast remained the leading industrial region in the Second Industrial Revolution. New York, Massachusetts, and Pennsylvania produced more than 85 percent of all U.S. industrial products in 1890. The war ended slavery, which took away the South's main source of labor. Although it remained mostly agricultural, the South began developing its timber industry. Coal and iron deposits in the southern Appalachian Mountains gave rise to steel  production in Birmingham, Alabama. Agriculture became more efficient in the Midwest and also encouraged settlers to obtain land in the West. However, the sparse population of the West did not support much industrial growth, and the economy continued to be based on natural resources. This region experienced economic growth in both farming and manufacturing. The upper Midwest states became centers of industry and a hub for shipping and transport.Population ChangeThe rapid growth of a manufacturing economy created a need for workers. Cities in the Northeast became destinations for the immigrants that came to the United States. By 1870 about 15 percent of the U.S. population was foreign born. About one of every five industrial workers was an immigrant. Most of these immigrants settled in the Northeast. Many African Americans left the South to work in new factories in the North and Midwest. There they had a better chance of earning good wages and improving their economic and social standing. Immigrants from China arrived in the West looking for jobs on the expanding railroads. The thinly spread population of the West di d not support much industrial growth. Cities grew rapidly, attracting large numbers of immigrants. Chicago, Illinois became one of the nation's largest cities during this period. In 1860, the city's population was about 110,000. In 1890, more than one million people lived there.TransportationAlmost 200,000 miles of railroad line connected cities in the Northeast by 1900. Most industry and rail transportation were destroyed during the Civil War. By the 1880s, however, the South had begun to rebuild. The completion of the Transcontinental Railroad in 1869 linked the coasts of United States. Railways transported natural resources like timber and gold from the West to the East The development of railways made Chicago a gateway between the East and West. Trains carried goods from eastern manufacturers, to be shipped north to the Upper Midwest and west across the Great Plains.Explain how the Second Industrial Revolution affected the North, South, West, and Midwest. Which region would you have preferred to live in during this period? Why?The Second Industrial Revolution affected the North, South, West, and Midwest with changes such as population, transportation, and economy changes. The rapid growth of the manufacturing economy in each region created a need for workers attracting many immigrants. By 1870 about 15 percent of the U.S. population was foreign born and, about one of every five industrial workers was an immigrant. In addition, each region also developed and improved their transportation system, usually, by railroads. These railroads connected cities and were used to transport natural resources and goods from manufacturers to other places.Moreover, each region had their own type of economy. The northeast remained the leading industrial region and the south and west maintained a developing agricultural economy but, the west’s sparse population did not support much industrial growth. Also, the Midwest experienced economic growth in both farming and man ufacturing.Furthermore, if I had to live in a certain region during the Second Industrial Revolution period I would prefer to live in the northwest region which was the leading industrial region in both the First Industrial Revolution and Second Industrial Revolution. The rapid growth of the economy begged for more workers so it would have been easy for me to find a job and provide for my family. The northeast region benefited, improved, flourished more than any other region in both Industrial Revolutions and I would have wanted to be a part of that experience.

Economic Impact of Duck Hunting in Arkansas

â€Å"It’s madness, I’ve never seen otherwise intelligent frugal men throw so much money at so little opportunity! † (Unknown) This was the statement made by an unnamed source referencing the sickness and addiction of the wonderful sport of Waterfowl Hunting. The economic impact of waterfowl hunting in Arkansas can best be seen in the U. S. Fish and Wildlife Service's 2006 Economic Impact of Waterfowl Hunting report. This report states that in 2006 there was 1. 3 million waterfowl hunters nationwide, 100,000 of these waterfowl hunters were residents of Arkansas who spent 1. million days pursuing the waterfowl of their choice. During these days, waterfowl hunters spend money on hunting trips, hunting equipment, salaries and wages and state, local and federal taxes. Nationwide, waterfowl hunters spent $900 million during 2006 creating a positive economic impact for the nation's economy. When did all of this begin and why in Eastern Arkansas? It is said that the fir st to have stepped foot in what is now known as modern day Arkansas were duck hunters. In an archeological find near Big Lake in north eastern Arkansas, studies found more bones from Mallard ducks than from any other bird present.Nature had set a perfect table not only for the Paleo Indians but for the future duck hunters in Arkansas. Eastern Arkansas borders the Mississippi River and is home of 8 million of the 24. 2 acres of the Mississippi Alluvial plain. There are no other states in the continental united states that have more delta land than Arkansas. Before the advent of dams and tree clearing agricultural practices the delta was covered primarily with hardwood trees, mostly oaks. These Hardwoods provided the staple food source (acorns) for the largest population of wintering waterfowl (mainly the mallard duck) in the world.Early settlers took advantage of the abundant fowl and consequently started some of the very first duck hunting clubs in the United States. In 1906 the fir st known crop of rice was grown in Arkansas County. Although it was a small crop, it changed the scenery of agriculture in the delta and on the Grand Prairie region. Three years later Grad Prairie rice acreage was up to 27,000 acres; by 1919 rice covered 143,000 acres of the Grand Prairie in the Mississippi Delta. Today Arkansas harvests 41 percent of the nation's rice, almost twice as much as No. California (21 percent). Riceland Rice Corporation, located in Stuttgart Arkansas, alone is responsible for almost one-third of the U. S. crop. Local farmers founded the Riceland cooperative in 1921 to get better prices. The average Riceland farm is about 750 to 1,000 acres, Reed says. About one-third to one-half is devoted to rice, with the rest going to soybeans, one of the other crops Riceland processes. The majorities of the Riceland Farms are either leased out to waterfowlers or have guide services ran on them.In the early days of rice farming, the rice harvest and the migration of wi ntering waterfowl down the Mississippi Flyway coincided. Massive groups of waterfowl could potentially wipe out an entire rice field in one night. At the time, farmers would pay as much as 5$ a gun per night and all of the shells the individual could shoot while keeping the ducks away. As quicker maturing rice was developed people started to realize that ducks were no longer a nuisance but had potential to be a great asset and compliment to the rice harvest. A bi- product of the rice boom in Arkansas County was a drastic increase in Duck Clubs.A Duck Club is privately owned business which charges the duck hunters by the day for guided hunts or requires members to pay annual dues for their membership in the club. Duck clubs had been around the state for several years prior to the rice boom of the early 1900’s, but these clubs were set primarily on flooded hardwood bottoms or sloughs along the Mississippi delta. When rice farmers realized the potential cash flow that hunting cl ubs could provide during the winter season, many started Duck Clubs on their privately owned farms.One such place was Wallace Claypool’s Wild Acres reservoir, which came to be known just as Claypool’s Reservoir. In 1956 NBC’s popular television program â€Å"Wide Wide World† approached the Arkansas Game and Fish Commission about filming the first ever nationally broadcast live duck hunt. During the time the segment was filmed Claypool’s Reservoir was holding approximately 300,000 mallard ducks. At 3:14 the NBC director pressed a button and 4 million viewers looked on. Shortly after 3:15 a TNT laden rocket was fired over the ducks to stir them up off the water.With ducks in the air Wallace Claypool began to call ducks in for Lynn Parsons, a 12 year old local with a new shotgun. Six shots later Claypool’s lab was retrieving 6 mallard ducks and Arkansas was officially on the map as the Duck Hunting Capital of the World. In 1936, 20 years prior to the airing of Claypools duck hunt on national television Thad McCollum of Stuttgart Arkansas held the first annual World’s Duck Calling Championship on Main Street in downtown Stuttgart, Arkansas. It was known then as the â€Å"National Duck Calling Contest†.There were 17 entries in the Downtown Stuttgart event and the winner was promised a new hunting jacket valued at $6. 60. This contest has helped form what is now the Wings over The Prairie Festival. Wings Over the Prairie is one of the oldest and most visited festivals in Arkansas, and has grown to an annual attendance of over 60,000. Besides the World Championship Duck Calling Contest there is also a nationally renowned Gumbo Cook Off, as well as many crafts, lots of hunting gear for sale, dances, live bands, commercial exhibits and collectibles.With such a large attendance containing people from all over the United States, the Festival brings in millions of dollars of revenue to Stuttgart’s economy each year. According to Stephen Bell, executive director of the Stuttgart Chamber of Commerce, It is estimated that the economic impact on Stuttgart is $1 million a day during duck season. The town is also home to more than 70 commercial Guide Services that cater not only to Duck Hunters but also to deer hunters as well as a few that cater to turkey hunting.In addition to the private guide services and the Membership Exclusive Hunting Clubs, Duck hunters are drawn from all over the state as well as the country to hunt the hundreds of thousands of acres of public hunting area managed specifically for waterfowl. In 1948, the Arkansas Game and Fish Commission purchased Bayou Meto Flat which provided 34,000 acres of public green timber duck hunting. Bayou Meto is one of the most renowned public hunting places in the United States.Green Timber duck hunting is somewhat specific to Arkansas and with 34,000 acres available to the public; hunters come from all over the United States to get the t hrill of a true Arkansas Green Timer Hunt. Bayou Meto however is far from being the only public Green Timber hunting the state has to offer. As a whole the eastern side of Arkansas is loaded with hundreds of thousands of acres of flooded, acorn producing trees that are typically loaded with ducks. Where there are ducks, there are bound to be duck hunters.The state of Arkansas had 100,000 waterfowl hunters, 16 years old or older, in 2006. These 100,000 participants who enjoy hunting waterfowl in Arkansas are responsible for the state's ranking of 2nd in the nation only to Louisana in participation. Waterfowl hunters in Arkansas spent $91 million dollars on waterfowl hunting trips and equipment, which includes but is not limited to food, lodging, transportation, firearms and ammunition, fees, hunting dogs and related expenses. Arkansas waterfowl hunters also spent $9. 6 million in state taxes and $9. 4 million in federal taxes. These hunters also helped support 2,505 jobs that are wat erfowl hunting related with $47. 9 million in salaries and wages. All this hunting and spending creates a ripple effect of $124 million dollars. Arkansas attracts 53,000 non-resident hunters every year, from all over the country who spend a combined 662,000 days in the state. The out-of-staters spend $167,811,000 on the sport in Arkansas, meaning each non-resident hunter spends about $3,184 during a typical season.

KFC‘s 4P strategy in China Essay

1. Product In order to bring success in China, KFC knows that western restaurants need changed by using localization strategy. As cultural adaptation is the process of â€Å"adjusting the native ways of thinking and behaviors to be consistent with the local culture† (Kotler, 1982), KFC tends to launch Chinese food apart from western food like burger or chicken wings, for examples, Chinese food like congee and rice, and promote Chinese herbal tea in 2004. KFC launched Chinese products like ‘Wolfberry Pumpkin Congee’, ‘Chicken Porridge with Mushroom’, ‘Duck Soup’, even lunched the ‘Deep-fried dough sticks’ in 2008. 90% of its raw materials are coming from the local too. It is obviously that KFC is trying to create the Chinese taste food when it entering to China market. The Chinese food fit the local taste and it helps KFC to build up the relationship with the Chinese people. Also, KFC introduced several new products with Chinese regional characteristics aiming to adapt local taste. For instance, ‘Dragon Twister Combo’, ‘Sichuan taste Spicy Chicken’, ‘Cantonese flavor cushion chatter’, etc. As there are many cities in China, KFC wants to treasure different regional tastes, from Beijing to Sichuan or Cantonese tastes. The products that are particularly designed for the Chinese, which gives the chance to KFC promoting their brand to Chinese people and becomes the first western fast food restaurant with Chinese cuisines in China. While KFC has launched diversification products, no matter western food like burger, French fries, chicken wings, or Chinese food like congee, rice, soup, deep-fried dough sticks, etc. People can find different types of food in KFC and it introduces a new product every half month in average, which provided an innovative product lines to customers and enlarge its market in China. 2. Place KFC is the first joint vendor of international fast food shop in China and its first restaurant is located in Tiananmen Square (Beijing) in 1987. ‘Perhaps not surprisingly the first KFC outlet had strong novelty value and attracted huge queues and custom.’ (Jim Riley, 2013) It is no doubt that KFC is enjoying the first mover advantage and it attracts Chinese to taste a  freshness western restaurant. KFC has more than 4000 outlets in the Chinese market and in every province of China. It covers the major large and medium sized cities like Beijing, Guangzhou, Tianjing, etc. KFC wants to expand its market share in China with a remarkable speed and it identified 16 key cities as its base. Also, it use a strategy to expand its market from the big cities to the medium and small cities. To create a demand of its brand in the big cities, then extend into the medium and small sized cities. KFC started out gaining notice in bustling cities like Beijing, Guangzhou, Shanghai as big cities tend to be the capital cities with larger customer based and higher level of economy development. It helps KFC to establish its brand image in China while marketing in big cities can help KFC to test the local market with the macro environment and market conditions of fast food industry and less chance of failure for KFC to enter Chinese market. Moreover, KFC choose the locations with large traffic and pedestrian volume which are always near to the supermarkets, gasoline service stations or shopping malls. There is a unique feature that KFC applying for its distribution system, which helps to expand its store network. KFC owned their outlets rather than only franchised them in China with building warehouses and operating a fleet of trucks. It provides extensive staff and management training including from food preparation to customer service and logistics. This special distribution system gives KFC greater control over their outlets and ensure its quality of services. 3. Promotion KFC is using the localization strategy to adapt local taste in their promotion. It changed its slogan into Chinese cultural version from ‘We do chicken right’ to ‘,’ in 2005 and ‘’ in 2010. This action shows the ambition of KFC is to establish a strong image of pleasing Chinese. With the purpose of motivating the brand awareness and sales volume to targeted customer like family with children, KFC launched several gift promotions which followed the Chinese comic trends. For example, the cartoon named ‘Pleasant Goat and Big Big Wolf’ is extremely hot and popular, KFC promotes its children sets with the doll gift of the cartoon. This helps to boost the sales volume of its child food set and making a trend to Chinese children to collect KFC gift collections. Also, in order to build up the  customer loyalty of children in China, KFC creates its own cartoon named ‘QiQi’ and opens a website (Miaoli City http://www.kfckids.com.cn/) for children to play. Furthermore, the promotion sells union of people in its advertisement, which promoting KFC is a good place for every groups of people to have their reunion time. It can easily find that KFC is creating a pleasant image for families and friends while Chinese is focusing on relationships. 4. Price KFC is using the price skimming strategy towards its customers in China. As KFC is targeting middle to high levels class in the big and medium sized cities first, it sets its price in a relatively high in the beginning. The average price for personal meal in KFC is around 30RMB which is higher than the other restaurants in China. But, KFC lower its product price with promotion and discount provided after. Most of its sets have at least 3 dollars discount and KFC gives discount to every new product. Also, online coupons are extremely high usage in China which attract many Chinese having their meals in KFC. For instance, a dinner set with priced 20RMB can be decreased to 15RMB when customers downloaded the coupon online and gave it to the cashier. The tea set is cheap to attract more customers in the normal hours. For example, a tea set with egg tart and dessert cost 6 dollars only. Apart from the discount, differentiate pricing policy is applied in KFC. With different cost in different outlets or stores in different places, there are different pricing of KFC products. While the economic environment is not the same in each region, the cost used in different KFC restaurants are different namely the rent. Also, with the different profit earned in different areas, KFC reset its price by different time, restaurants, and regions in 2012. Reference Kotler P. (1982) Global Standardization-Courting Danger, The Journal of Consumer Marketing, 3 (2) spring. (Jim Riley, 2013), http://www.tutor2u.net/blog/index.php/business-studies/comments/why-localisat

“How to Poison the Earth” Analysis Essay

â€Å"How to poison the earth† Saukko essay In How to Poison the Earth, the author Saukko uses sarcasm, satire, and ironic text in order to capture the readers attention and make them understand her purpose in the essay, which is to show people the future of out planet. From the very start, her thesis is very straight forward and grabs your attention right away. â€Å"Poisoning the earth can be difficult because the earth is always trying to cleanse and renew itself. A sense of sarcasm is noticed in the authors tone as she is stating that even though we have al these toxic chemicals like uranium-238 which is takes million of years to dipsose, and nuclear power plants that create hundreds of plutonium each ear. It is still not enough for the earth to be polluted is ironic. Next she transitions into a step-by-step guide on different ways to put these substances around the earth environment. By means of injection into the soil, where it then travels to the water, and then into t he air.Which will come back tot the ground in the form of rain thus creating a endless cycle of chemical revolving polluting the earth. She adds data and statics in order to demonstrate the massive amount of toxic substances that is occurring in reality. It is not exaggerated as the info is collected from the EPA (Environmental Protection Agency) She then links the ocean with her thesis by stating that it is the hardest to contaminate due to it ability to â€Å"neutralize some† of the substances as well as its large capacity.Which allows it to be the best long term storage as she says â€Å"we must use the ocean as a dumping place for as many toxins as possible. † Using ironic text to grab the readers attention with her true purpose. All in all, Linnea saukko use of satire, sarcasm, and ironic text in order to convey her message to the audience works. As a in direct way or vague in hope that the reader will catch on to her purpose and make the reader understand that th e earth is being polluted in a larger scale that what we perceive.

Nature and Thrust of Public Policy Essay

Public policy addresses a host of issues like housing, transportation, education, health, social services, among others. It creates orderly structures and standards, and a sense of direction. It may likewise be used to denote what is actually done even though it is unplanned, and yet sometimes it attends to political questions and even the personal issue or controversy of a political. In making public policy, there are three components: the problem, the players, and the policy itself. A problem is a particular apprehension that often requires specific resolution. The players refer to the actors or group of actors that design specific formula to tackle the issue at hand, while policy is the finished course of action ready for implementation. Building Public Policy Public policy starts with the discovery of the problem in which private sectors may bring to government which will then come to the attention of the legislative department. The Congress or the legislative department will be the one to process appropriate policy for the identified problem. The policymaking process revolves within several factors, which trigger agenda initiation, government formulation and implementation. Defining Public Policy Public policy was defined by Dye as â€Å"whatever governments choose to do or not to do.†However, another political analyst, Roskins modified this definition in this wise: public policy is â€Å"whatever the government does to do or not to do.† Policy, in general, is a course of action or a series of program adopted by a group or a person or a government in view to address or respond to existing issues or concerns. The term public is associated to a government I power. Public policy then is an action taken by the government to meet a particular demand growing out of the society. Public Policy Analysis Public policy is the study of how governmental policies are made and implemented, and the application of available knowledge to governmental policies for improving their formulation and implementation. Policymaking Process Policymaking is a process in two aspects. First, it involves a linked series of actions or events. This commences with the germination of ideas and the initiations of proposals, continues with some form of debates, analysis, and evaluation; and concludes with the making of formal decisions and their implementation through designated actions. Second, it is a process in the sense that distinguishes the ‘how’ of the government from the ‘what’ of government. Policymaking process has four stages namely: Policy initiation process, policy formulation process, policy implementation process and policy evaluation process. Policy Initiation/Agenda Setting The first question to ask here is: â€Å"Where does policy come from? How do policy agenda emerge?† Initiation is the primary stage of policy agenda that resulted from an issue regarded to come out as a problem if not attended to appropriately. Agenda setting is the process by which ideas or issues bubble up through the various political channels to wind up for consideration by a political institution such a legislator or court. Anthony Downs attempts to explain the way in which many policy problems evolve on the political agenda. Downs in Shafritz (2009) said that the cycle consists of five steps: 1. The pre-problem stage; 2. Alarmed discovery and euphoric enthusiasm; 3. Recognition of the costs of change; 4. Decline of public interest: and 5. The post-problem stage

The Logistics of Product Recovery (EndofLife) Case Study

The Logistics of Product Recovery (EndofLife) - Case Study Example It is now being realized that producer responsibility needs to be increased in areas of Northern America and to increasingly shift the burden of environmental protection for the government to the producers. This also enables the government to shift the responsibility of economic responsibility from the government to the local taxpayers. The scope for such laws is also being expanded to other non-recyclable wastes such as fluorescent bulbs, paint, mattresses, appliances, mercury thermostats and medical sharps. The use of EPR shall essentially require the formation of a separate and somewhat parallel system of waste management or collection mechanism that is the key to increase the quantity of waste collected. The maximization achieved within the collection system is also responsible for increased industrial as well as consumer participation in management of waste products. The laws help in mandating such convenience in collection methods which is difficult to define (Michelini & Razzoli, 2010). This paper is aimed at analyzing the scope of reverse logistic management and developing of a proper model that would be helpful in EPR management deriving most benefits from reuse and recycle of end-of-life products. The paper suggests the establishment of the OEM takeback methodology for the benefit of companies and the environment because it is the most efficient management technique for wastes. However, it also suggests the use of pooled takeback within the collection mechanism to facilitate convenience and also eliminate the drawbacks of the OEM method by way of using the benefits of pooled takeback in the collection procedure. The components, product, equipment, materials and even the total technical system can go backwards in the supply chain for rework in the manufacturing process so as to facilitate reuse and enhancement of unsatisfactory products on quality and component

TMA T173 01 Many engineering projects are associated with construction Essay

TMA T173 01 Many engineering projects are associated with construction - Essay Example The project aimed at providing an arena for the summer Olympic Games of 2012. The project also aimed at offering an improved sporting experience to that of Beijing, 2008. The British government sought to prove its capabilities of hosting high-profile global sporting events. Following delayed completion of the Wembley renovation, the British engineering sector needed to undertake construction of a new, modern stadium effectively (Woodman, 2007). Funding of the construction was provided by the public sector through the British government. Various companies also contributed significantly towards the funding for the construction. Following economic recession, budgetary allocations for the project had to be distributed among numerous organisations (Dyckhoff, 2007). Though the main contractor was Sir Robert McAlpine, other companies were also awarded sub-contracts. Each element of the construction was undertaken by a different company. This could be attributed to the limited time available for the completion of construction. The main contractor played a supervisory role of the sub-contractors. The benefits for this project include the probability of British construction companies winning tenders for Olympic stadiums’ construction. Successful and timely completion redeemed the image of British companies following delays in completing the Wembley stadium. The finishing of the stadium utilised high-tech decorative wrap to cover the concrete as steel was used for construction. This followed criticisms of the stadium having a dull appearance. The wrap gives the entire stadium a glossy appearance illuminating the London skyline. The spectacular feature of the stadium remains the 25-metre high vertical panels fitted on the exterior side in the stadium. These panels turned the exterior into an enormous video screen (Booth, 2008). The stadium appears like a circular screen from outside. Numerous challenges faced the construction of the Olympic stadium.

The Persuaders Essay Example | Topics and Well Written Essays - 500 words

The Persuaders - Essay Example One of the more obvious messages in the show was the attitude of competition. This was not just friendly competition, this was dog-eat-dog market warfare. The host talks of "preparing a guerrilla operation" as if going into battle. One of the advertising agents talks about the "fear in the agency business" and the players being "weakened and vulnerable". The tone is set and the message is that business is dead serious. They are not just selling soap; they are marketing high stakes business. In pursuing customers, they have discarded any pretense of the niceties of the fair deal. As one executive put it, "I am much more interested in how you feel than how you think". They are desperately trying to compete for your mind. Getting to the consumer's feelings means portraying a relationship with their culture and becoming more acceptable. This was done in one case by changing the words "estate tax" to the emotionally unacceptable "death tax". Understanding the culture, and what makes it act, prompted one ad executive to "Find out why people join cults and apply that knowledge to brands". Frank Luntz, political ad guru, says nothing in his ads are about political substance. He says, "Everything in here has a relationship to pop culture". Getting to the culture, without mentioning the product, is the advertiser's vehicle to branding. Getting the branding correct and ne